One-Tap, Video and App Promoted Pins For Pinterest

Pinterest has recently announced three innovative ways to advertise product or services on its platform: One-Tap, Video Pins and app Promoted Pins. Please find below the new pin line-up options.

1. One-Tap Pins

With the option for one-tap Pin in your feed, you will be taken directly to the site it came from. 

Pinterest blog reveals that “We’ve only just started showing these Pins on Pinterest, but people already seem to be loving how much easier it is to get right to the products they’re looking for almost twice as many Pinners are finding items to buy through these new Pins.”

2. Video Pins

Video Pins will be available for viewing right on Pinterest. So you don't have to click a link to take you to another site to watch the video. There is also a selection of ideas related to the video to give you more product and information options.

3. App Pins

Lastly, with the option Promoted app Pins that “make it easier for you to find out about the apps and app-makers you want to hear about most.” The pins are directly linked to the store so you can download the app for immediate use.

As of now, Promoted Pins have only been available to U.S. businesses and it has recently launched for businesses in the U.K. as well. Pinterest said they are coming to “even more parts of the world very soon.”

How To Make Your LinkedIn Profile Irresistible [Infographic]

Do you want to make your LinkedIn profile more attractive to recruiters? LinkedIn continues to be the most important social media network for job seekers and recruiters. Having an impressive LinkedIn profile is essential for the job seeker.

5 key points to remember:

1. Keywords in your profile – if recruiters can’t find you, they won’t hire you!
2. Who do you want to be seen as? People will sum up your personal brand in seconds.
3. Tell us your story – story telling is story selling as we all know.
4. Peek-a-boo, we see you – people are visual and will definitely judge you by your picture.
5. Your LinkedIn URL, this will take you seconds to optimize and will look great in your email signature.

Find the below infographic which states 5 ways to make your LinkedIn profile irresistible.

Source : Dashburst

How To Use Twitter For Recruiting [Infographic]

Twitter can be an extremely powerful tool to help recruiters to capitalize on these trends and fill their open positions faster and more effectively. In this informative infographic, we share best practices for recruiters on how to use Twitter to reach active candidates.

The widely popular microblogging site "Twitter" can be used to share your contents and get connected with your followers. How do you do that? Well! here is a nice infographic which will help you with steps to find the users with your niche and recruit for your company.

Source: AkkenCloud

Twitter Eliminates Repeat tweets And Retweeted Messages

Twitter users will finally get to stop seeing updates and tweets from people they don’t want to. This is similar like Facebook’s ability to stop following certain people.

This will be most easily achieved through the notifications setting on Twitter. Twitter explained this feature should eliminate repeat tweets and retweeted messages.

“Starting today, everyone will have the ability to limit notifications to only people they follow on mobile and on twitter.com. Simply turn it on if you want to give it a go. If not, no worries – your individual Twitter experience will continue unchanged,” Twitter’s product manager, Emil Leong, stated in his blog post. He also added, “We’re also making managing your notifications settings easier: you can now access them directly from your notifications tab.”

Leong also explained that, “Turning it on filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follow or accounts you’ve recently interacted with – and depending on your preferences, you can turn it on or off in your notifications settings.”

Should You Buy Social Media Followers? [Infographic]

When it comes to the murky world of social media, it doesn’t matter how fantastic your products & services are, how good your reputation is or how many awards you have won. Social media users tend to trust brands with a high number of followers and are more likely to follow a company with 10,000 over one with just 500.

Together with SocialNewsDaily people at WhoIsHostingThis?, the infographic below will hopefully be the last word on why filling your social media accounts with fake robot followers is an expensive waste of your time. There are the practical reasons to consider (they’re not real people, they can’t like or share your content, etc.) but WhoIsHostingThis? put together a solid argument for why real beats fake every single time.

Source : SocialNewsDaily

Is Snapchat The Next Important Social Platform?

Much like how Google, Twitter, and Facebook are getting into the news and publishing game with efforts such as “Instant Articles,” Snapchat has brought its own network of media partners to the table to compete. Snapchat’s “Discover” is a section of the platform reserved for select media companies such as BuzzFeed, Vice, CNN, National Geographic, and others. Daily Mail US CEO, Jon Steinberg, reported that the company’s Snapchat channels received, “hundreds of thousands if not millions of viewers each day.”

Break free the habit of joining social networks only after they have been overrun by brands and marketers. Now is the time to seize the opportunity that Snapchat provides by becoming an early adopter and claiming your stake before the channel becomes overly crowded and noisy. The site is still largely devoid of corporate presences, so your chances of success are much higher now than they will be in the years, or months, to come.

So, is your brand on Snapchat?

10 Twitter Mistakes That Are Harmful For Your Business [Infographic]

We make a lot of mistakes on social media almost in a regular basis. We do on Twitter as well. Have we ever felt that how much these mistakes can cost us in our real lives? Lets find out how many of you spend time on Twitter per day per hour?

Below infographic shows some 10 mistakes in the real world while using Twitter. Twitter is for marketing, business and information sharing platform not for any junk sharing or emotional  pin board. The below infographic which show some major mistakes we do unknowingly and these worst mistakes should be stopped immediately.


Source: LinkingR

Posting Times & Days On Social Media [Infographic]

Each social network has different kinds of users and their daily activities vary. They use these networks at various times and days to engage with the updates published. To attain maximum engagement on your accounts you need to find out what these times are and then schedule your posts accordingly.

You also need to figure out the best days to publish them. Here is a social media clock and calendar which describes best and worst times for posting,

Source : Social Marketing Writing

Social Media Impact [Infographic]

How does social media effect on web and its flow around the world? This is somewhat unimaginable numbers or communication made and interactions among all the social media sites. Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away. 

From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today. A nice infographic on social media effect with all the online social media majors is here.

Source: MDG Advertising

Use Of Social Media For Recruitment [Infographic]

Since years we have seen the usual way to get a job is either from newspaper ads or from offline or online consultancies. Even we have seen companies posting job ads on their job portal too. But nowadays along with the usual process of recruitment, technology has evolved a lot introducing social media which has become hot favorite for company's recruiting process now.

In the below inforgraphic by Staff.com, you can see how 92% of the companies use social media to select candidates for jobs and manages entire process.

Source : Staff

How To Add "Follow Me On Meerkat"

There's something new that live streaming app Meerkat is offering for its users. Meerkat launches a tool that will help users to generate a 'follow me on Meerkat' button which can be easily added to a website or a blog.

To use this tool, you will just have to follow the below steps :

1. Visit the page http://meerkatapp.co/social/buttons and enter your username, 

2. Select one of the two button styles- Small or Grande, 

3. Finally copy the code snippet that has been generated.

You can then paste the code snippet into your website’s CSS template or add it to the footer of your blog.

Now your fans will be able to follow your livestreams on Meerkat by simply clicking on this button. They can use the 'follow me on Meerkat' button only when they are logged into Twitter on their browser.

How To Monitor Your Online Reputation [Infographic]

It takes a lot of hard work to build a solid reputation, and that reputation can be torn down with a single tweet. People will sometimes be negative. They will not like everything you do, and they will share their opinions with others. The best way to fix it is to change your practices if need be, and respond positively where possible. How do you know what they’re saying? Well, you need to monitor your reputation.

Both businesses and individuals must perform online reputation monitoring on a regular basis. Determine who are the stakeholders of your reputation online. Be clear about your goals. Decide what your specific needs are. Here is a nice infographic which displays the how to monitor your online reputation.

Source : Visual.ly

Pinterest Launches Promoted Pins For Advertisers

Its been quite few months the promoted pins program was launched in beta with selected brands giving the medium a trial run. Now, as of January 1, any businesses wishing to advertise on Pinterest can opt for it. All the promoted pins look like regular pins but designated with a special ‘promoted pins’ tag.

Pinterest ad chief Joanne Bradford wrote in a blog post that the site’s tests have revealed that promoted pins work as well or better than organic pins. She added, "Brand advertisers achieved about a 30 percent bump in earned media (free impressions!) from their campaigns. That’s from people who saw a Promoted Pin and thought it was good enough to save to one of their own boards. Engagement is strong— the average Pin is repinned 11 times, and that remains true for Promoted Pins (if not higher).”

Pinterest will also launch Pinstitute which is a new program for businesses to learn how to connect with pinners. She explained, "The Pinstitute will focus on two tracks: creative and measurement. You’ll learn what kind of pins perform well, what pinners care about and how we’re thinking about our products in the future. We’ll also get your feedback on what you’d like to see us do so we can help you get even better results from Pinterest.”

Pinterest plans to invite a “select group of brands and agencies” and the first Pinstitute has been set for March. Webinars will go on air once the Pinstitute agendas are all set.

21 Rules For Effective Social Media Marketing Strategies [Infographic]

Social Media strategies might have a lot of different approaches but all the rules should be effective so that people who are on various social media platforms can get engaged with business campaigns.

Here is a nice infographic which explains 21 rules for effective social media marketing strategies.

Source : SocialMetricsPro

Facebook Introduces Facebook Media To Engage More Fans

Facebook realized the fact that because of the digital publishers, celebrities, entertainment industries, politics and brands their social network has reached to a good place. Now Facebook is aiming at reaching more audience and driving more traffic to their blog or website. Facebook therefore launched Facebook Media. The main agenda will be "Engage with fans".

 

Nick Gruding, Director of Media Partnerships at Facebook said “At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences."

Lets see how the best practices are figured out for :

Engaging More Fans on Facebook  

1. Create a Brand Page : Create your own brand page to connect with your fans. With Build Audience button at the top of the admin panel, lets fans connect to your brand.

2. Facebook Mentions Usage : Facebook Mentions is an app that enables public figures to talk with their fans.

3. Engaging Content Posting : Authentic, unique and post engaging content shpuld be their on your Page, so that fans would be connected to you with those engaging contents.

Get Referrals To Your Online Brand

1. Links sharing and content writing frequently :  Sharing links, photos, useful videos and other contents on your Facebook Page would be helpful in attracting more fans. Better you can post multiple times.

2. Page Insights Report : Page Insights report lets you uknow who your fans are and the kind of posts that will interest and engage them.

3. Facebook posts in your website : Unique and useful content on Facebook or Instagram can be embeded on your website to pass the information to your website subscribers.

4. Like and Share buttons Inclusion : Like and Share buttons are viewed multiple times daily. Like and Share are also available for your mobile apps. Like lets people share your content with one click, while Share lets them add a comment before posting to Facebook.  

Integration Of TV

Using advertising media like Facebook ads, you can build your audience and reach the right audience.

Visit Facebook Media and share your comments if it really helps you to increase fan engagement to your posts on Facebook.

How To Increase Traffic Using YouTube [Infographic]

Increasing traffic to a website has been always a challenging aspect. Now the internet is flooded by e-Commerce startups and services. Social media has been always helpful in increasing the blog traffic. Facebook, Twitter, Google+ and YouTube have played major roles in this aspects. Lets see in the below infographic how YouTube can help your website to get larger audience.

People watch videos for a variety of reasons. Most people (70%) are looking for educational content, such as DIY tips and tricks and tutorials. Some people (67%) visit YouTube for reviews of products they are interested in buying. And, some people (53%) turn to videos for inspiration or entertainment. Let's look at the infographic below for further break down.

Source : Osiaffiliate

Instagram Releases Businesses Needed Tools

Organizations that are using Instagram, will be happy with this news. Facebook owned this hugely popular app long back and introduced advertising. Accordingly companies have been taking advantage of the photo-sharing network to share their product information but there was no tracking option to see their impact if users have been paying attention on the ads.

On Wednesday, Instagram posted on its blog “We’ve heard from brands that having more insight into how people engage with and respond to their photos and videos is an important part of evolving creatively. We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.”

It is a great news for the companies who have been using Instagram to reach existing and potential customers. The modified ad tools, including a dashboard interface for performance tracking, allows businesses to analyze if the app is helping the target customers.

Tech Crunch has pointed out a very useful feature that the ‘ad staging’ aspect where ads can be built, previewed and worked on prior to being sent out on Instagram.

The blog post also added that “We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.” 

How To Optimize Your Content For Social Media & SEO

A lot of website owners and bloggers always try to keep track on their search engine ranking. Earlier the optimization technique was only about some keywords and phrases into every web page. Nowadays the "keyword stuffing" concept is gone and a new standard of search and social optimization has arrived. Without social media, your site won't rank quickly or it will not even appear in the SERPs. So, you have to optimize for social media and search rankings. You can start thinking of this now for optimizing.

Social Media and SEO Aspects :

Social media and search engine optimization are interrelated. The goal of both is to raise up rankings but the approach is different. For social media, you have to think engagement and sharing. Social media practices are:

1. Increasing organic reach via paid options
2. Real-time content opportunities via social monitoring
3. Brand, messaging and calendar managed topics
4. Engagement – and view – based performance
5. Short form contents status updates, image tiles and blog posts

For SEO, you have to think strategy, process and tactics. SEO touches everything and enhances the ranking and visibility of a website. Search optimization practices are:

1. Content and social promotion
2. Link building
3. Tactics like quality content generating and more search presence
4. Keyword-managed content and focuses on search KPIs and conversions
5. Topics emanating from actual search demand
6. Technical optimization, including meta descriptions

SEO and Social Media Practices

Optimization doesn't need any mathematical calculation. The below four simple practices make your website healthy :

1: Know the backwards and forwards business model  and focus on their main goals.

2: Optimize for search and share on social media

3: Provide search engines the most relevant and high quality websites and content that meets their search criteria.

4: Website should have tags and Meta descriptions

If you put a little bit effort on the above aspects and implement them on your website. It will surely give you a positive result.

FBI Releases 83-Page Dictionary Of Twitter Slangs

FBI has recently released an 83-page dictionary of Twitter acronyms or twitter slangs to keep track of what users are saying. Here you can see 2,800 acronyms and the list was made public as Freedom of Information Act request submitted by MuckRock user Jason Mathers. The document is billed as a list to help its agents understand “leetspeak,” another word for Internet shorthand or slang.

The FBI document explains that the agents should find the list “useful in your work or for keeping up with your children and/or grandchildren.”

Here’s a list of popular acronyms :

• APU (as per usual)

• BWN (between)

• POOF (goodbye/leaving the room)

• CFN (ciao for now)

• ALOTBSOL (always look on the bright side of life

• DG (don't go)

• GNSTDLTBBB (good night, sleep tight, don’t let the bedbugs bite)

• WYLABOCTGWTR” (would you like a bowl of cream to go with that remark?)

• IIRC (if I recall correctly)

• PEEPS (people)

• KISS (keep it simple, stupid)

•TLDR (too long; didn’t read).

• BTDGTGTTSAWIO: Been there, done that, got the T-shirt and wore it out

• PEBKAC: Problem exists between keyboard and chair

• DWISNWID: Do what I say, not what I do

• OTTOMH: Off the top of my head

• IDUNNO: I don’t know

• QWERTYUIOP: bored

• WTG (way to go)

Facebook Now Allows Admin To Redesign Pages

Facebook now introduced an option where admins can modify their fan/product/service pages in the way they want it to appear. Next few weeks, including millions of active small business Pages worldwide will get the new look.   This awesome makeover comes with increased control for owners over the functionality of their Pages efficiently.

Facebook blog post reveals that “Admins accessing their Pages today will see a tour of the refreshed design. After completing the tour, admins can switch to the new design right away.”

Facebook offers admins two weeks to update their Pages. They have to do it before switching to the new design. Facebook pages will automatically updated to the new design 14 days after the page view.

Activated messages pages can be viewed in the Activity tab at the top of the Page above the cover photo. The box that can be found on the right side of the Page this week.

Facebook said that “We know how important Pages are for the millions of businesses that use Facebook every day, and we’re continuing to improve our offerings based on what we hear from them. To share your feedback on Pages, click the ‘Send Feedback’ link in the upper right-hand dropdown menu.”