14 Things Millennials Needs to Consider Before Accepting a Job Offer [Infographic]

Millennials may be known for job hopping but it’s most likely for a good reason. Since 43% of millennials plan to leave their job within the next year, it begs the question—why are they unhappy with their jobs? It could be that they don’t find their work meaningful or that there aren’t enough opportunities for learning, growth, and development.



No matter what the reason, hiring and training are expensive so it’s critical both companies and individuals find the best fit. Learning to evaluate a job offer comes with practice but it’s an important decision for all involved. This infographic from Self Lender highlights the necessary factors of a job offer that all people, but especially millennials, need to consider before saying “yes.”

Source: Selflender

How to produce link-building content

If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns? From the amount of data used and visualized to the importance of effective headline storytelling, the insight is a way of both rationalizing and reshaping our approach to content production.

1. Insufficient data:

Behind every great piece of content is (usually) a unique or noteworthy set of data. Both static and interactive content enables us to display limitless amounts of research which provide the origins of the stories we try to communicate. However many figures or metrics you choose to visualize, there is always a point where a journalist or reader switches off.

2. Powerful data visualizations:

Regardless of how saturated the content marketing industry becomes, we are graced every year with new and innovative ways of visualizing data. The balancing act between originality in your design and an unnecessarily complex data-visualization is often the point on which success and failure can pivot. As is the case with data, overloading a piece of content with an amass of multi-faceted graphs and charts is a surefire way of alienating your users, leaving them either bored or confused.

3. Pandering to the press:

Competition means that press contacts are looking for something extra special to warrant your content’s publication. While ingenuity is required in every area of content marketing, it’s equally important to recognize the importance of getting the basics right.

Source: SearchEngineWatch

Eye Tracking - A Closer Look [Infographic]

 How do our eyes move? Have you track it? Have you analyzed how and why it works in different way while looking at things.

The world of eye tracking may seem complicated but hopefully with the help of this entertaining (and slightly educational) eye tracking infographic you'll learn a thing or two about what we can learn from analyzing the eyes and how it can be adapted in human behavior research.

Source: iMotion

Using Google My Business (GMB) To Generate Leads

Google My Business (GMB) is a free and very useful tool that allows you to manage how your business is getting listed on Google. This lists on Google Search and Maps.  Google hols currently the 78 percent majority in the search engine market and it offers a massive platform to gain potential leads with a number of benefits. You can use GMB to manage the details such as your business name, address, contact details, hours and location, as well as monitor reviews, add photos and gain insight on how people are searching for your business.  You can also post on your GMB page and even download the app to manage your listing wherever you are. You can also set up messaging so that your customers can always stay in touch with your business. 

Generate Leads With GMB

Once you create your business listing on GMB, you will increase your business’ exposure online. Please consider the below steps to ensure you get more qualified leads-

1. Connect your GMB with Google Analytics
2. Track your leads through GMB Insights
3. Optimize a listing for lead capture

When you use Google Analytics, you can accurately track how many leads you receive from your GMB listing. You can also use Insights to track customer actions, like reservation requests, directions, and more. You can keep an eye on the trends and see how customers reach your website by looking at how they interact with a listing.

GMB is a great platform to promote your blog content, product specials, webinars and more; you can also add specials and coupons for customers to benefit from. This is why you should think of your GMB listing as a ‘mini-website’ of sorts, that will need regular content and updates to stay relevant and be published in front of potential customers. 

Always make sure to make regular updates to your listing to allow your business to stand out as much as possible and to show on search engine results.

How to Set Up Google My Business

If you are ready to list your business on GMB, here are the steps to follow:

Step 1: Log into your Google Account (or the one you want to associate with your business). If you don’t already have a Google Account, create one.

Step 2: Go to google.com/business and click on ‘Start now’ in the top right corner.

Step 3: Enter your business name.

Step 4: Enter your business address.

Step 5: If you deliver to your customers instead of them coming to you, check the box “I deliver goods and services to my customers”. You can also choose ‘Hide my address (it’s not a store) if you are working from home and don’t want your address shown. Finally, select your delivery area. 

Step 6: Choose a suitable category for your business. Try to be as accurate as possible as you are basically telling Google which type of customers you want your business listing displayed to.

Step 7: Add your business website or phone number.

Step 8: Select the type of verification option you want to use. You can also choose to do this later by clicking “Try a different method" - "Later”.

How to Ask For A Raise To Your Boss [Infographic]

If you’re new to the workforce or if you've never had to ask for a raise before, you may feel a bit apprehensive about salary negotiation conversations with your boss. If this sounds like you, you're not alone. According to a recent survey, 70% of people who ask for a raise receive one, yet only 37% of workers even ask.

Even though the discussion may seem daunting, the benefits you’ll enjoy both now and in the future make it thoroughly worth it. With an increased annual income you can enjoy more vacations, pay off debt faster, or save more aggressively towards retirement or a down-payment on a house.

You may be surprised that there are several other factors you can leverage besides just work experience to help maximize your salary. Confidence, professionalism, and a little bit of research before your meeting will go a long way. This above infographic from Self Lender gives you the tools you need to successfully negotiate your salary — no matter your age or experience.

How To Optimize Your Instagram Account For Search Engines

Instagram has been a very powerful visual platform for digital marketers to take advantage of its various features. In case, you are taking part in multichannel marketing strategy then you should understand that the efforts to market your Instagram profile should extend beyond Instagram itself. But the main issue is that the Instagram accounts are actually notoriously difficult to index and display in the search results.

So, it is not that much tough to optimize your Instagram account for search engines. Below are the quick tips to make your Instagram profile more visible in search engines.

1. Make sure your profile is set to public
2. Set up social profile schema for Instagram
3. Include your most important keyword in your Instagram name
4. Include a specific and keyword-rich bio
   
   It’s a good idea to get at least a few words in your bio that aren’t just hashtags, however, in order to give the search engines a bit more semantic meat to work with.