How Social Media Helps In Recruiting [Infographic]

Social recruiting helps the companies to get connected with large number of qualified candidates across the world looking for a appropriate job. The benefits associated with social recruiting are it helps you to connect with largest pool of qualified job seekers, send multimedia text to targeted job seekers and it reduces the cost incurred in sourcing.

While executing social recruiting strategy to hire employees, it is important to encourage the existing employees to spread the recruitment notice through social media, place the content that is related to job opening, allocate specific time for yourself to communicate with the potential hires. Measure the success that you achieved in recruiting through social network and look for avenues that you need to tweak. Here is an infographic which explains this in a easy way.

Source : Jobvite via graphs.com

How Much Data Is Generated In One Minute [Infographic]

We sleep but the information over internet? Never. There is no downtime for the hugely transferred data over internet in every minute. As highlighted by DOMO, ‘every website browsed, status shared or photo uploaded leaves a digital trail that is growing into a mass of  data’.

Some interesting statistics from the infographic include:

a) 2 million search queries through Google.
b) 684,478 new pieces of content shared by Facebook users.
c) $272,070 spent shopping online.
d) 217 new users on the mobile web.
e) 47,000 Apple app downloads


Source : DOMO

Digital Acquisitions & Mergers Between Most Prominent Businesses [Infographic]

A lot of acquisitions have been going on since years and gradually they merged business processes and been on track of business strategy. Is it a matter of looking within your marketplace, identifying potential disruptions to your business and then looking to find a solution that will avert that pending collision? Or rather broadening the search beyond traditional areas of operation, in order to leverage opportunities in new growth areas yet to boom? 

Whether an acquisition occurs, no doubt businesses that keep aware of these opportunities will be better poised to respond if and when their industry is disrupted. The following infographic provides some interesting insights about digital acquisitions between some of the most prominent businesses in the world and why they think these alliances will work.

Source: marketdominationmedia

How Safe You Are Online [Infographic]

We all know that the two most populated countries in the world are China and India. Do you know the internet users across the world exceeded the total number of the population of China and India when combined? Social media, banking, eCommerce like the possibility of the internet is overwhelming. Do you know how safe you are online in this digital world? Check the below infographic from Trend Micro Trend Labs. The infographic is titled Are You Safe Online?

Topics covered on this infographic are:
What do you do when you are online, what cyber criminals spread when you are online, redefined basic threat protection, and added security against today’s threat.


Source: trendmicro

Building Brand Advocates [Infographic]

Brand advocates are consumers and business buyers, usually with a large online network, who frequently recommend brands, products and services without any expectation of compensation. They are a virtual referral and sales force, creating positive testimonials and all-star ratings for brands on online review sites. They share your brand’s content and offers, assist other customers with questions and problems, and loyally defend your brand against detractors.

In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know and 70% said the same of consumer opinions posted online. Brand advocates are an invaluable resource both on and offline. So how do you create more of them and continue to engage your current power advocates? This infographic from Parature offers some constructive advice:

Source : Parature

Using Infographics for Marketing

It is a famous saying that a picture speaks a thousand words and that is certainly true. Thinking like a true professional, you can imagine what wonders it can do if you can simply add graphics to the material you are using for marketing – and not just any graphics, infographics. Now to tell you a little about infographics – a graphic or image that is created specifically so that the information delivered is easily understandable and visually appealing. An online banner is an example of infographics. Infographics is a way to make boring information more engaging through the use of animation, typography and visual cues.

May it be any topic or subject; infographics can make it more interesting. Infographics is especially useful in the modern time where the attention span of a user is of a very short period and he wants something that is easily accessible to him. It is also an effective way to get your marketing message across to a wide range of audiences.

Investment in Online Infographics

Although there are quite a lot of infographics created by graphic designers and a number of schools use these tools in their study courses and businesses use them in their promotional packages, however, there is a sudden demand and need of online infographics that is observed recently. Expert graphic designers attribute this upsurge in the demand of online infographics to a few things.

First, infographics are visually pleasing. The average computer user spends a substantial part of his day looking up boring content on the websites. Infographics make this boring content seem fun somehow and when a user knows that he is looking at something cool, he is actually reading the same boring content but is also learning from it. The second fact is, infographics are a good way to keep a user hooked. As bait, infographics are used as people love to share stuff that is well designed. Sites like Twitter, Facebook and Digg can bring a lot of traffic and a bunch of link-backs to your website as they spread really fast on such social websites.

Things to Remember When Marketing Through Infographics

Professionals Should be Preferred

The best Infographics are simple yet engaging. The layout has to be such which is well suited to the images used and is incorporated seamlessly into it. In that case, it becomes crucial that you hire the services of a professional marketing company. The basic idea behind a good infographics is that it is clear and precise therefore it has to be free of clutter otherwise your layout will only be confusing for the user and awkward for the one looking at it and it will do more harm to you than good. Expert suggests some things that should be kept in mind while designing an infographics. These things include making use of the negative space to make it more productive, adding bullets to the chunks of text so that it is easily readable and adding fonts that are easy to read and not too overwhelming for the looking eye.

Infographics for the Sake of Information

Infographics may have focus on the images but at the end of the day, its function is to provide information. The whole value of infographics come from the kind of information they contain. So when you set out creating infographics, you have to make sure that the content contained therein is worth sharing. It is best that you take out time to conduct research on your own and provide that to your graphic designer. This is, again, to make sure that the information you are giving out if relevant to your business and taken from authentic sources. You can also use secondary sources in case you cannot carry out research on your own.

Interactivity 

Making infographics interactive is the best thing as user wants to be engaged in the thing they are looking for. You can add Flash animation or video embedded in your page to enhance interactivity. This can also ensure that your readers will have something to look forward to when they come to your website.

Using Pinterest in Higher Education

Pinterest use is booming among people age 25-34 and the site has shown remarkable growth with unique users growing from 11.7 million in January, 2012 to 17.8 million in February making it the third most popular social networking site behind Facebook and Tumblr. While the primary demographic may not be college students, there is certainly potential for using the medium in the higher education classroom. 

Instructors can use the site to remix their curriculums for students by pinning online resources – videos, infographics, images, and links to articles – into a course-based pinboard that provides students with an interesting and engaging visual "reading list" that contains some or all of the elements for the course. In addition, innovative instructors can assign students to curate and annotate a virtual bibliography or interactive report.

Students can use Pinterest to collect resources for either classroom research or personal interest in an easy to access visual representation. They can also use the site as a classroom presentation tool similar to (but dramatically different than) PowerPoint or Prezi. The following video and step-by-step instructions will help you get started using Pinterest for education whether you are a teacher or student.

Getting Started with Pinterest

Step-by-Step Instructions

Step 1: Get Invited! Part of what makes Pinterest so appealing is its perceived exclusivity. To get your invite, go to http://pinterest.com/ and press the "Request an Invite" button that appears at the top of the page. Follow the instructions to request your invite.

Step 2: Once you’ve been invited to join and have set up an account, you are ready to get started pinning. The first thing you will want to do is add the Pin button to your browser’s bookmarks toolbar if you are using Firefox. Click on "About" at the top of your browser window and select "Pin Button" from the drop down menu. On the "Goodies" page simply grab the "Pin It" button with your mouse cursor, drag it into your bookmarks bar and drop it there. You can now press this button to pin any page on the Web.

Step 3: Once you have installed the Pin Button you are ready to start your first pin board. At the top of the page click "Add +" The "Add" option box will appear. Click "Create a Board."

Step 4: On the next screen, give your board a descriptive yet catchy title. I’ve chosen "Using Pinterest in Education" for my sample pinboard. Then select a category that your board fits into. I’ve chosen "education" for this one. You can also add additional pinners at this point if you are collaboratively curating a board with a classmate or another instructor. After completing this page click "Create Board."

Step 5: You are presented with a blank canvas upon which to start pinning items that will fill your board. Before you start pinning you will want to click "Edit Board" in the center of the page. On the new page fill in the "Description" box so that others will be able to find and follow your pinboard. When you are done click "Save Settings."

Step 6a: Pinning method #1: If you have already found something that you want to pin you will want to copy the page URL first. Once you have copied the URL you can click "Add +" at the top of the page, then select "Add Pin" on the next page. The following box will appear on your screen:

Paste the URL you have copied into this box as shown above and click "Find Images." There are several things to do on the page that pops up. The first is to use the "Prev" and "Next" arrows to scroll to the image or video from the page that you want to use as the visual image on your board.

Next use the drop down menu to choose the correct board. Here I have chosen "Using Pinterest in Education." Finally, enter a description of the item you are pinning. You can also copy and paste information from the original page to include in this box. When you are done click "Pin It" to add the item to your pinboard.

Step 6b: Pinning method #2: If you have already installed the "Pin It" button in your browser’s tool bar you can easily pin from any page on the Web. When you are on a page that contains a graphic or video that you want to add to one of your boards, just click the "Pin It" button in your browser bar to begin adding that resource to your pinboard. When you press the button, a small pop-up will appear on the screen displaying a thumbnail of the item you want to add. If you mouse over it, a button that says "Pin It" will appear. Click that button.

In the pop up window, choose the appropriate board and type a description of the item you are pinning. Click "Pin It" when you are done.

The successful pin pop up will appear which allows you to see your pin or tweet it via Twitter.

Step 7: You have now successfully pinned items to one of your Pinterest boards using the two basic methods. Check out your board then fill it up.

Pinterest is a fun and engaging tool that appeals to many people in a world dominated by visual media. It provides an easy way to keep track of all that you find on the Internet in a way that allows you, your students, colleagues, and friends to quickly browse through information to find what is most appealing to them. As an educational tool the uses are only limited by your own creativity.

Source : http://www.onlineuniversities.com

Top 10 Restaurants In Social Media [Infographic]

If you're like most people, you go out to eat a lot. Chances are, you like to hang out at a major limited service food chain and are social when you're doin so. Between checking out specials on Foursquare, interacting with the brand on Facebook and Twitter and posting images on Instagram, there's a lot behind the inner workings of popular fast food brands on social media. Let's take a deeper look at the top players in social media when it comes to fast food.

Coming in first place for top restaurants is Starbucks Coffee. Starbucks Coffee has a total of 31,381,422 likes and growing. Starbucks actually beat out the world famous McDonald's, who came in second place with 21,768,039 likes.

There's just something about that caffeine boost and morning muffin that has people following Starbucks all over the web. Coming in first place, Starbucks coffee beat out everyone on the number of followers on Twitter, Google+ and Pinterest. Although, coming in second place for YouTube subscribers and scores on Klout, Starbucks really takes the cake in popularity on the Internet.

Since Starbucks Coffee was second place for YouTube and Klout, what took the gold for these social media sites? Burger King took the crown for YouTube subscribers with 27,488 people following the famous viral video site. Taco Bell took the first place rank on Klout with a score of 85.

Check out the infographic below to learn more about the top restaurants in social media.

Credit : QSRweb.com and Foodservice Social Media Universe

Total Online Presence - 7 Essential Stages

Online element's  importance are increasing with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.

Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you have never bought an online ad.

The main thing is to build a Total Online Presence, much like you would a tall, sturdy building, by constructing floor by floor in specific order or in stages. Your stages may differ just a bit based on where you are today and you’ll surely come back and revisit, add on and revamp each stage as you grow, but I believe the following model is the surest way to view your online marketing as a system.

Below are the 7 stages of building a Total Online Presence.

1. Content Platform

So much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Without a content platform to build from a great deal of effort in other stages will be wasted.

To me the content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social orRadian6. From this point you can you can gain insight into your market, your competitors and important groups, such as key journalists, while starting the work of better understanding your most important keyword phrases.

Keywords are like chapters in your total body of content plan. Doing research, using tools such as Google Keyword Tool or Wordtracker, on the most important ways to show up when people search for a business like yours and creating blog posts around these chapters, using an editorial calendar approach, is how you fortify your content platform.

Once you start consistently creating content, you can produce valuable eBooks that will be the pivotal element of your email lead capture stage.

There’s really very little reason to play this game if your don’t put the effort in at this stage.

2. Organic SEO

Having someone type a search phrase that is key to your business and finding a blog post or page from your site on page one of the results is the ultimate payoff and, long-term, may be the difference between success and failure.

Search Engine Optimization can be complex and time consuming, but most businesses can generate significant results without making it so, if you simply focus on the following three elements.

Produce keyword rich, educational content – we covered this above, but search engines live on blog posts and other educational content. Use a tool like Scribe from Copyblogger to help you write more search engine friendly content.

Make it easy on the search engines – Make the on page elements such as your blog titles, URLs, ALT image attributes, subtitles and internal links work for you and use XML sitemaps that make it easy for search engines to grab your latest. Check out Search Engine News for great primer.

Draw lots of links naturally from other sites – Simply writing great content will start this process, but so will writing guest posts, uploading content to places like YouTube and Slideshare, making thoughtful comments on other blogs, submitting online press releases and amplifying your content in social networks. (Covered below)

3. Email Marketing

An engaged email list, eager to hear from you, is the most valuable asset your can build. 1000 responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money.

Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that.

Choose an email service provider (ESP) such as Constant Contact, GetResponse, AWeber, MailChimp or Infusionsoft and go to work on building email capture forms with the offer of your free eBook or weekly newsletter before you move on to social media.

GoDaddy email marketing is also offering very good service.

4. Social Media Marketing

This is certainly an area where you should consider strategy before tactics.

The first step is to understand how your current customers are using social media and how you can use social media to somehow serve them better. If you do that, you’ll get immediate value.

Create Twitter lists of customers and add their social profiles to your CRM tool. Add a tool like Rapportive to your email.

Then claim and build your profiles on Facebook, LinkedIn, Google+, YouTube, Picasa, Slideshare and Pinterest.

Your plan to work and engage prospects in all of these networks may not be clear yet, but the first step is to claim the free real estate so you can start exploring.

Once you start to share content, build connections, reshare other people’s content and discover best practices in each individual network, you can begin to amplify your content and start finding ways to drive prospects to your eBook and newsletter in an attempt to start a relationship headed towards conversion.

5. Online Advertising

Many people waste advertising and then conclude it doesn’t work. Pay per click advertising can be very effective when done right. One of my favorite things about it is that a platform like Google AdWords allows you to test your thinking a dollar at a time.

Here’s my take on how to make ads pay – Use your ads to drive content awareness instead of simply to sell. Drive Facebook users to sign up for your eBook first and then you can sell them over and over again.

The basics of PPC are this: Use lots of punchy, dramatic ad copy, but test, revise and test. Create tightly focused ad groups with highly relevant ad copy, work negative keywords out of your list. Test some more.

6. Mobile and Location

Mobile is more of a behavior than a tool. The first step is to analyze what behaviors your customers are exhibiting before you dive into or dismiss Foursquare or text messaging.

I can assure you this however, your customers are reading content, searching for things to buy and using reviews to make decisions on mobile devices. Claim your location based profiles in places such as Foursquare andYelp.

Create mobile and tablet friendly viewing options with tools such asWPTouch, Tekora or GoMobi. Start creating mobile specific ads, landing pages, coupons and offers that take advantage the growing use of mobile devices as a major part of the purchasing process.

7. Analytics and Conversion

Like many stage-based processes there is a cyclical aspect as well. For some, creating benchmarks and key performance indicators is really the first step. So, if you’re one of those folks you can start here, because no matter where you are in the process this stage will always evolve.

Many people can’t start the process of measuring success until they are measuring in real time or can’t start the process of tweaking and testing until all of the elements are in place.

As you build make certain you install tracking code from a tools such as Google Analytics, Spring Metrics or KissMetrics so you can begin to build the data to test and refine from.

Then you can start building conversion goals, funnels and events, tracking your ads and split testing your landing pages, opt-in pages and sales pages to discover ways to increase conversion.

Even something as overwhelming and complex as the changing face of marketing online get just a bit more manageable I think when you start to view it as a system.

Source : Ducttapemarketing

The Evolution Of Business Cards [Infographic]

Since centuries business cards have been serving us in dealing with business matters. It may be the look that keeps changing or modified but one thing is constant i.e. it's effect on business. Here is a nice infographic by Moo, which will show the evolution of business cards from 15th century until now.

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation and contact information.

Source : Moo

6 Elements of Social Media Strategy

Here is a presentation on vital 6 Elements of Your Social Media Strategy to keep you and your staff on track. No matter where you are in your online marketing, whether you’re just getting started or are a veteran, it helps to have a reminder.

Image Credit : Google

1) Who is your audience?

Where do you start when it comes to a social media strategy? How do you begin a strategy when you’re not sure where to start? That’s what this series of articles will step you through: what you need to know so you can develop an effective social media strategy for your business. Your plan will look widely different from others taking this same course, because their business is unique from yours. No two strategies will be exactly alike. 

2) What are your goals?

You wouldn’t think of starting a business without a plan, would you? What about your marketing strategy? It’s critical that you identify goals for your social media strategy, because they will drive every decision you make, every tactic you use, and all the research you do.

3) Where are your customers in the social media landscape? 

What tools do they use? Let’s briefly review the most popular social media platforms and who you can reach using them:

Blogs

Readers tend to be under 45, but more seniors are catching on. Blogs, along with video, are the best way to increase your Google search engine ranking, and a fabulous method for reaching out to both new and existing customers. Be prepared though: blogs take time to do well and consistently. What do we recommend as  blogging platform with hosting? You should have WordPress with Dreamhost. Awesome customer service which is very important if you face any issue.

Email Newsletters

The deepest content channel of them all, they are great for reach existing customers and telling them what’s new with your business. Also great for educating customers because you have the space to do it. Key advantage of email newsletters is they appear in your customer’s inbox, but be savvy about your subject line, as Google’s Gmail is a tough spam blocker and often blocks credible content. I use iContact for their ease of use and superior customer service.

Facebook

Everyone is here, period. Whether you love or hate Facebook, if you do business with the general public, you need a Facebook page. On your wall, don’t make the mistake of hitting people over the head with a hard sell: give them helpful information that makes their lives better and relates to your product. The fastest growing demographic on Facebook? Females over 55. Best time to post on Facebook? 6-11p.m., when people are at home and spending leisure time on the internet.

Twitter

Micro-blogging in under 140 characters. Twitter is huge in metropolitan areas, for B2B networking, and for under 40 demographic. Excellent for restaurants. Upscale mobile taco stands in Los Angeles have customers lining up when they let them know their location for the day. Rural areas? Forget it.

YouTube

The second most-visited search engine, behind Google. If you don’t have a YouTube channel, you are missing out on customers, period. Your videos don’t have to be slick or expensively produced. Authentic is the new black. Get a Flip video camera and upload your own videos without breaking the bank. Great for new and existing clients, and people can subscribe to your videos, automatically getting new ones.

LinkedIn

Great for B2B networking and catching up with colleagues. After every in-person meeting you have professionally, make sure to connect via this social network. LinkedIn is a great platform to establish credibility by answering questions and find online groups in your niche.

4) When do you plan on communicating with your customers? 

How often? Do you currently have an advertising schedule that clearly defines when you advertise and in what publications? Start there.

Think in terms of your business calendar, and identify the seasonal nature of your product. If you’re an accountant, then April and October will be your busy periods, and you need get in touch with customers before those months. If you are a retailer, your merchandise changes with the seasons, and you want to let your customers know about your changing inventory.

5) Why should customers choose your company? 

What’s in it for them? Identifying the why in your social media strategy is often the toughest step, because it requires you to really differentiate your products from all the rest and tell why you’re special. Word to the wise? Don’t do it by belittling the competition: negativity only makes you look bad. Example? Negative campaign ads. When was the last time you felt good about voting for a candidate? If you and your competition spend too much time pointing out each other’s negatives, you both look bad and no one wins. You want loyal, raving fans.
6) How will you reach your clients? 

What tactics will you use? How will you incorporate the previous 5 W’s into your strategy? Here are several best practices for how to reach your customers via social media:

• No amount of outstanding social media will overcome poor quality products and services. Before you invest in online promotion, ensure you offer superior quality. Social sharing makes it simple to spread the word, and you want positive news being shared about your company.
• Educate instead of resorting to the hard sell. Once consumers feel you are competent, qualified, and trustworthy, they want to learn from you. Teach them.
• Give people a sample of your company by offering something for free in exchange for their contact information. I offered a free first chapter of my book, Color Mastery, and at the time I was the only one in my industry doing it. Readers could figure out whether my book was for them and where they could buy it.
• Make it easy to contact you and buy your product. Put your telephone number on every page of your website, along with all of your social network links. If you make it difficult to get in touch with you, people won’t, period.
• Incorporate your social media into every aspect of your business. Put your social network information on your receipts, invoices, and every printed marketing material you use. Have salespeople in the store remind buyers they can find you online and encourage them to do so.
• Give people an incentive to join your social network. Offer incentives, exclusives, or other special promotions exclusively for your email newsletter subscribers, Facebook fans, and Twitter followers.

Latest Trend In Social Advocacy By Donating Twitter Characters

You can donate clothes, canned goods, old eyeglasses and even your rusty ’87 Yugo to charity. Now a growing number of causes are urging donors to chip in their unused Twitter characters, too.

Image Credit : Google

It works like this: send a tweet through special app, and any unused space is filled up with a public-service announcement like “Support injured servicemen and women” and a link to the charity.

Groups are using it to drum up support for Japanese earthquake relief, fair trade efforts and – this month – the Wounded Warrior Project, which helps injured veterans.

“Many people add a bumper sticker to their car or wear an advocacy bracelet to show their support of a specific cause,” said Pam Wickham, vice president of communications for Raytheon, which is funding the Wounded Warrior effort. “But stickers and bracelets only have an effect on people who are actually there to see them. Social media advocacy has no limits — and better yet, it gets people actually engaged in your cause.”

Last year an ice cream company used the concept to promote May 14’s World Fair Trade Day. A website counter showed a running tally of donated characters.

The Japan Up relief campaign took a more visual tack, posting a graphic of a tattered Japanese flag that was slowly restored as people donated characters.

The idea is to contribute “social capital” as a kind of free publicity, said Mark Wilson of the Boston Group, which designed the Raytheon campaign.

“You’re basically donating your influence,” Wilson said. “It’s a very powerful indicator of participation.”

The Raytheon campaign, called Hashtags for Heroes, adds mobile applications for the Android, Blackberry, iPhone and iPad.

The Boston Group built the app in-house over 3½ months, Wilson said.

The Apple app store took about a week to test and approve the iPhone app. Approval from the Android and Blackberry app stores three or four days, Wilson said. None of the stores asked for any changes.

Programmers also built a set of browser plug-ins and a website. Stephanie Schierholz, a former NASA social media manager recently hired by Raytheon, helped guide the writing of 133 standardized tweets for the program.

Ads in Defense News, Politico, and the websites of the Wall Street Journal, the National Journal and Roll Call urge readers to download the apps. A video available on YouTube shows users how to use them.

Raytheon launched the program on May 3 and collected more than 87,000 characters in the first week. The company has also built a microsite featuring profiles of veterans, interviews, slideshows and a counter showing the total of donated characters.

“I think we’re at the beginning of a trend,” Wilson said. “In this day and age, that’s what it’s all about – connecting with as many people as possible with as great a frequency as possible, so that people learn more about this cause.”

While there’s no receipt and you can’t write it off on your taxes, these twitter donations can be just as powerful as cash, Wickham said. “Awareness and advocacy are powerful motivators in any community, and the online community is no different. “We’d love to see not just thousands of characters donated, but thousands of new supporters of the Wounded Warrior Project That’s the power of social media.”

Source : Socialnomics.com

Wahooly For Business Start-up

Wahooly is a name for initiating business focused on helping launch other start-ups. The way Wahooly hopes to accomplish its goal is not traditional by any standards. However, it is more in line with current marketing ideas and practices. Rather than requiring users to fork over money to support a project, Wahooly takes advantage of social promotion, connectivity, and feedback as a means of supporting and growing the start-up. As compensation for their support, users become invested in the new company.

How does it work?

An example from Wahooly’s site describing its service goes as follows: imagine there is a new, social, photo-sharing site that needs help getting its feet off the ground. After setting up a deal with Wahooly, the photo start-up is presented to Wahooly users who, if they think the site has potential, can sign up to support it and help it grow. The number of users who can sign up to support is limited to a predefined amount depending on the needs of the start-up. Each user will then hold an equal share of a portion of the start-up.

How do Wahooly users make money and what is there for the start-up?

Ultimately, the value of a user’s share is dependent upon how much they help the startup. Active Wahooly users, those that contribute high quality feedback and are the biggest advocates for the brand, are rewarded with more points, meaning an increased value of their share. Users can track the always-fluctuating value of their share and their ranking amongst the other photo startups supporters on their Dashboard page.

It’s a win-win situation for both the start-up and users: the more buzz built and improvements to the start-up, the more compensation a user receives!

Quality supporters are the biggest help

Not just anyone is able to hop in on the Wahooly action. Wahooly partnered with Klout, the questionably reliable social-influence measurement site, to find over 25,000 high-ranking influencers. These users are very socially connected and are probably early adopters. Needless to say, highly influential people who are credible and can reach out to many others can be utilized to great effect for promotion. I’m hoping that Wahooly is kept as an exclusive system to maintain the quality of service it hopes to provide.

Wahooly launches with three start-ups

Wahooly launched, albeit in beta mode, on February 1st with three start-up companies looking for support. Over the course of 2012, Wahooly will introduce over 200 more start-ups to its users, most of which are consumer-targeted, web-based applications.

Wahooly definitely has an interesting model and may provide more to its users and clients than any other site like it. Only time will tell if what it strives to do comes to fruition. A quick way to tell is if some of the first start-ups to be introduced on the site achieve success. As Wahooly says, “social capital is the future,” but can Wahooly really prove itself.

How To Develop Social Media Marketing Strategy [Infographic]

Developing a social media marketing strategy includes some series of processes. There is no such single plan which can be useful to develop the strategy but if you are eager to know how the development works then here is the infographic which can be very helpful to understand that.

One of the best ways to ensure that any advertiser or businessperson has enough time to implement their social-media marketing strategy is to create a thorough marketing plan. While details of any specific plan are bound to be different in some fashion, the template is fairly universal – give or take some minor details. So, let’s take a look at how to properly construct a social media marketing plan.

Source : Engage

Top 20 Infographics On Social Media [Infographic]

All of you know and heard about infographics which are basically visual representations of information, data, or knowledge. They depict information in text form or a visual form which makes information easy to understand and follow. In one word, infographics turn data into information. It has been always helpful to use infographics in presentations, reports, articles. An infographic can immediately explain what the data actually means and what is the data all about.

Here are 20 social media infographics :

1. The Social Engagement Spectrum

2. 10 Levels of Intimacy in Today’s Communication

3. The Social Media Effect

4. Social Marketing Compass

                               

5. Facebook vs. Twitter

6. Balance Your Media Diet

7. Social Media Statistics

8. Social Web Involvement

The Spectrum of Online Friendship

10. How People Share Content on the Web

11. Donut Marketing

12. Twitter Territory

13. Twitter PR Strategy

14. The Journey of a Tweet

15. The Hierarchy of Digital Distractions

16. When Social Media Attacks

17. The Art of Listening

18. The Conversation Prism

19. Word of Mouth Visualized

20. Social Web Reputation Management Cycles

Credit : To all the publishers of each infographics - DavidArmo.com, SocialReflexion.com, JESS3.com, GlobalWebIndex.com, Mike Arauz, AddToAny, Elliance.com, Hubspot.com, Digital Influence, InformationIsBeautiful.net, TheConversationPrism.com, Laurelpapworth.com.