How to produce link-building content

If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns? From the amount of data used and visualized to the importance of effective headline storytelling, the insight is a way of both rationalizing and reshaping our approach to content production.

1. Insufficient data:

Behind every great piece of content is (usually) a unique or noteworthy set of data. Both static and interactive content enables us to display limitless amounts of research which provide the origins of the stories we try to communicate. However many figures or metrics you choose to visualize, there is always a point where a journalist or reader switches off.

2. Powerful data visualizations:

Regardless of how saturated the content marketing industry becomes, we are graced every year with new and innovative ways of visualizing data. The balancing act between originality in your design and an unnecessarily complex data-visualization is often the point on which success and failure can pivot. As is the case with data, overloading a piece of content with an amass of multi-faceted graphs and charts is a surefire way of alienating your users, leaving them either bored or confused.

3. Pandering to the press:

Competition means that press contacts are looking for something extra special to warrant your content’s publication. While ingenuity is required in every area of content marketing, it’s equally important to recognize the importance of getting the basics right.

Source: SearchEngineWatch

How to Ask For A Raise To Your Boss [Infographic]

If you’re new to the workforce or if you've never had to ask for a raise before, you may feel a bit apprehensive about salary negotiation conversations with your boss. If this sounds like you, you're not alone. According to a recent survey, 70% of people who ask for a raise receive one, yet only 37% of workers even ask.

Even though the discussion may seem daunting, the benefits you’ll enjoy both now and in the future make it thoroughly worth it. With an increased annual income you can enjoy more vacations, pay off debt faster, or save more aggressively towards retirement or a down-payment on a house.

You may be surprised that there are several other factors you can leverage besides just work experience to help maximize your salary. Confidence, professionalism, and a little bit of research before your meeting will go a long way. This above infographic from Self Lender gives you the tools you need to successfully negotiate your salary — no matter your age or experience.

How To Optimize Your Instagram Account For Search Engines

Instagram has been a very powerful visual platform for digital marketers to take advantage of its various features. In case, you are taking part in multichannel marketing strategy then you should understand that the efforts to market your Instagram profile should extend beyond Instagram itself. But the main issue is that the Instagram accounts are actually notoriously difficult to index and display in the search results.

So, it is not that much tough to optimize your Instagram account for search engines. Below are the quick tips to make your Instagram profile more visible in search engines.

1. Make sure your profile is set to public
2. Set up social profile schema for Instagram
3. Include your most important keyword in your Instagram name
4. Include a specific and keyword-rich bio
   
   It’s a good idea to get at least a few words in your bio that aren’t just hashtags, however, in order to give the search engines a bit more semantic meat to work with.

 

 

 

How To Avoid Digital Eyestrain

Digital devices like smartphones, laptops, tablets and computers produce harmful radiations, violet rays that can have a negative impact on our eyesight and your health and cause digital eyestrain on it's first instance. The eyestrain is scientifically known as Computer Vision Syndrome. Digital eyestrain can cause dry eyes, blurred vision, itchiy eyes, headache, fatigue etc.

Here are some common causes of digital eyestrain:

• Constant staring at computer, laptop or smartphone screens for long
• Keeping screen brightness very high or very low
• Glare causes squinting which can cause stress and headaches
• Constant starring at screen minimises the blink and as a result it develops eye fatigue, dryness, itching or a burning sensation
• Keeping smartphone close to your eye can cause irritation or blurred vision
• Excessive or less lighting while using digital devices, especially while working on computer or laptop, can also spoil your eyes

Yes, it is true that you can't avoid the use of digital devices in this digital transformation era, however, you can limit the use. Here are some quick tips to protect your eyes from digital devices.

Keep distance

Sitting away from your computer may not be possible but at least keep a proper distance from the computer. Your computer monitor should be at least 20 to 26 inches away from your eyes and should also be below your eye level. Better you sit on an adjustable chair so that you can adjust the chair and keep the screen below your eye level.

20-20-20 rule

Doctor recommended technique, to reduce digital eyestrain, is 20-20-20 rule. The 20-20-20 rule says that every 20 minutes, take a break and look away from the computer for 20 seconds and view anything that is 20 feet away from your eyes. It’s better to look at nature with lots of greeneries because it will make you feel refreshed.

Computer anti glare glasses

In case, you are not having a spec with anti glare then you can opt for computer glasses that will efficiently protect your eyes from the harmful light emitted from digital devices. Computer glasses help to eliminate the glare and filter the blue light that reduces the harmful effect. You can get the lens coating with anti glare.

Hope you have loved the tips explained in the above article. Follow them and share your valuable feedback in comment section.

How to choose an eCommerce platform?

Since last 10 years, E-commerce has been growing steadily in popularity. Online sales got hiked up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you are going to start a business and selling products or services, an ecommerce site would be best suited in this online sales growth.

If you want to start a new business, that would be always challenging, but moving away from the traditional store outlet to an online space can be a little daunting; especially with so many options for you to start with. Because of various options, choosing an ecommerce platform is so difficult for many business owners. If you want to figure out what your store will need as you grow and keeping up with trends is a challenge, but it is much worth. You have to think and find ways ahead of time and that will help you choose a platform an easier process to achieve online success.

1. Payment:

The utmost consideration while searching for an ecommerce platform should be the price and payment. If you are a small business and a newly started or an already established physical outlet business moving online, you need to know exactly what you’ll be paying for the service.

2. SEO:

Ecommerce businesses are not benefited from working on their SEO. In fact, it can be highly beneficial to have your store rank high in search results. If you want your customers to find you when they’re searching for products that you offer, list your products and try to rank your page higher.

3. Scalability

Every business owner expects their business will grow in the future, but you may not know to what extent. So, it’s important to look for a platform that will scale along with your business.

4. Security

You will never want to enter your credit card information on any website, which is why security is becoming one of the biggest concerns among consumers.

5. Integrations

You should consider "integrations and plugins" when looking at ecommerce platforms. Almost all of the platforms, such as Shopify, will have plenty of tools for you to run your business.

6. Mobile Friendliness

Are you aware of the fact that nearly 60% of searches are done from mobile devices? Often those searches continue on to a purchase from a mobile device itself.

7. Customer Service

Biggest aspect of any business is its customer service. As the experience provided by traditional outlet businesses is based in a physical store, they typically have more control over how smoothly their business runs.

Here is a list of the most popular e-commerce platforms on the market today, along with why you might want to consider using each for your new e-commerce store. These are Miva, 3Dcart, Magento, Zoey Commerce, Nucleus, WooCommerce, OroCommerce, Shopify, Bigcommerce, & Volusion etc. This list is just a basic overview of some of the most popular e-commerce solutions out there. Leave your comments below or share your thoughts.

How To Disappear Online Over Internet [Infographic]

Internet has been serving us in various ways like finding any person, career, job, cooking, news, reviews, medical helps, understanding kid's requirement, education, sports, location of a hotel or hospital and every small requirements in our daily life.

But sometimes due to privacy and security purposes you have to disappear from net. In case you have made your mind about your privacy, your security, and your reputation, then its better to make yourself invisible online that will be worth the time and trouble as well. The below infogrphic will help you understand how can you make yourself disappear.

Source : WhoIsHostingthis

How To Make A Perfect LinkedIn Profile [Infographic]

Facebook or Google+ is used to connect people whom we know personally or may be due to some official or professional contacts. But LinkedIn is a place where you try to get connected with the people who are in professional network only. LinkedIn is having more than 100 million members who have an average income of more than $100,000, it is the social network to use to build your professional contacts.

Below are some tips to know the business opportunities using LinkedIn.

1. Once or twice a week you should log in to LinkedIn to connect with current and former people you know. The simple reason behind this is for people to have you in mind when any opportunity comes and your skill set is matched with same, they can contact you.
2. Join LinkedIn Groups according to your need for professional growth. The reason is to increase visibility where LinkedIn Groups are also a great way to grow your network. Don't sit idle after joining any group as joining a LinkedIn Group is just the beginning. After that you should have to participate in the Group on a regular basis. If you regularly participate in discussion boards of LinkedIn then you can be a point of contact for better opportunity.
3. Always make yourself available to participate in LinkedIn Answers by answering several questions every week and whenever possible.
4. Last but not the least, keep updating your profile once you get any certification/degree or any other curricular activities so that people can know about your current profile and who knows if something comes up for you in surprisingly.

Always keep in mind that your have to build your network with new & old connections and strengthen the relationships with connected people. Once you maintain the relationship, people will provide you with leads and business opportunities according to your requirements and skill sets.

Please find the following Infographic to see how to make a perfect profile and how do you use LinkedIn.

Source: linkhumans

How To Make Life Easier With Google Doc Hacks and Add-ons [Infographic]

Google Docs is a great tool to use if you collaborate frequently, feel safer knowing your work is stored in the cloud, or don't want to pay for a word processing program. After all, it's free and has all the basic capabilities that you need. Even better, you can insert add-ons to further Google Docs' many capabilities.

Though the program is intuitive to use, you may not realize the extend of its capabilities. Did you know that you can browse the web from your Google Docs page and insert footnotes at the click of a button? Do you know how to insert bookmarks and navigate using keyboard shortcuts? To learn these skills and more, check out this infographic on Google Doc Hacks.

Source : GETVOIP

How To Rank On Top With Google's Verified Customer Reviews

Google has been there for the people who look for reviews and their trusted stores feature contains a lot of helpful insights and information about a wide variety of popular businesses. It is quite obvious nowadays that people open up Google and search for a product before buying or see the reviews for hotels before booking.

Along with the traditional review service offered, Google recently decided to do away with trusted stores in favor of a new type of review: verified customer reviews. Now it’s up to businesses to learn the difference between the two as well as how to optimize this new feature in their favor.

This post will explain more about what verified reviews are as well as suggesta some ways businesses can use them to list on top of the competition over Google.

Image Credit: thesearchmarketingshop.com

What is a verified customer review?

A verified customer review is a review a customer can write after making a purchase from a company’s website. It is different from a typical Google review. Here the mandate is; a customer should definitely make an online purchase, so the business being reviewed is required to have an online store.

Steps to sign up for verified customer reviews

Below are the steps mentioned in the Google Blog and explained exactly how you can enable customer reviews.

• Sign in to your Merchant Center account (or sign up if you do not have an account).
• Select “Merchant Center programs” from the dropdown in the upper right-hand corner.
• Click “Get Started” in the Google Customer Reviews card and accept the Program Agreement.
• Add the survey opt-in code to your website.
• Optional: Add the badge code to your site wherever you want. This will make the badge appear on your site, allowing you to display your seller rating and show customers that you’re integrated with Google Customer Reviews.

How you can collect as many positive reviews as possible.

Now this is the main motto of every business and how do you accomplish this. Here are few tips to rank on top.

1. Offer an incentive program to verified customer

It’s often the customers who have bad experiences who are most likely to leave a review; most people can’t be bothered to take the time to write about a positive experience. So, it is possible to turn a negative impressions in customer's mind into positive reviews simply by offering incentive per review. 

2. Follow up the link with a personal email

Google is already making it incredibly easy to leave a review by automatically emailing a link to customers, but there’s no reason why you can’t take it a step further and follow up their email with your own. Just because Google is asking them to leave a review doesn’t mean they’re going to do it. So, take the call by yourself and follow up with customer for a review.

3. Respond to both positive and negative reviews

It’s not enough to just ask people to leave a review; you also need to respond after they’ve done so. If they leave a positive review, reach out and thank them for taking the time to do so. And also reply to the negative comments understanding the customer's concerns and addressing them.

So now, opt for verified customer reviews. Do you have any other ideas on how you can use them to list on top? Leave your comment below.

How To Get Maximum Speed With WordPress [Infographic]

With more than 72 million WordPress sites on the Web (and counting!), it’s safe to say that this content management system (CMS) is one of the world’s most popular site design platforms. And because it’s so ubiquitous and user-friendly,

WordPress attracts not only accolades, but expectations, from its users. The software itself is so intuitive and responsive that many of its adherents want the sites they create using it to share those traits; however, like any other application, WordPress has its limits as well as its perks.

Lets have a look the below infographic to know how to get maximum speed with WordPress.

Source : WhoIsHostingThis

How To Use Social Media For Lead Generation [Infographic]

Social Media has become essential tools for everything and everything we perform digitally. Social media create deep, fast and prompt effect on users as social media has become lifestyle element.

Following is the infographic made by Wishpond indicates that the social medai is like a leathal weapon in the battle of most suitable performance based marcom media tools war.

Source : Godizital

How To Make Money Online - 200+ Ways [Infographic]

Infographics are always self explanatory and don't need interpretation much. Affiliate marketing, blogging, writing and freelancing are some of the most popular ways to make money online but still there are some untapped ways which we can use to increase your earning and live a better life. Making money online is not hard, it just takes time to make a decent buck on it. The amount you end up with is entirely up to your dedication and will to succeed. Do you have what it takes to make money online? There’s only one way to find out.

Now if you are ready to make money from the internet, you will first have to decide on the general method you intend to use. The general methods include selling your art, handmade stuff, freelancing, affiliate marketing, email marketing, content revenue sharing, video marketing, blogging etc. For these things you have to find the right sites to give you the information and tools you need to make money from the internet, such as eBay, Elance, Sedo or Amazon. This infographic features information on both the general logistics and the internet tools by which you can develop a plan to make money online.

Source: Visually.

How to Use Google Plus for Marketing [Infographic]

It is Google who circulates your web page over Google search engine. And it is obvious that their own product will definitely help you in ranking on SERP. Your Google+ page allows customers to find your webpage on various Google platforms, including Maps and Search. You can say that you are getting all the advertisement for free. Google+ Hangouts is another awesome thing Google+ has to offer. The main benefits of Google+ on search results is seen in various surveys. If you keep being active and engaging in Google+ then it increases your visibility on Google+ and all other platforms.

You can leverage Google Plus by basic three ways - drive more traffic to your web page, marketing via making relationships with fans and followers, authorship with your picture beside your article. These things will help you in Google+ marketing. Here is an infographic which explains all the possible ways to leverage it.

Source : QuickSprout

How To Be More Successful On Twitter [Infographic]

How to be more successful on Twitter? Tweets with photos receive engagement rates twice as high as tweets that do not. It's also been found that the more you tweet each day, the less engaged your fans are likely to be.

What you don’t see are the little details that matter to marketers. You don’t see active hours, you don’t see click-through rates, and so on. Yet, this is all important information for brands.So keep your tweets fresh and timely. Here is a nice infographic which shows the states of Twitter.

Source: Follows.com

How To Make Your LinkedIn Profile Irresistible [Infographic]

Do you want to make your LinkedIn profile more attractive to recruiters? LinkedIn continues to be the most important social media network for job seekers and recruiters. Having an impressive LinkedIn profile is essential for the job seeker.

5 key points to remember:

1. Keywords in your profile – if recruiters can’t find you, they won’t hire you!
2. Who do you want to be seen as? People will sum up your personal brand in seconds.
3. Tell us your story – story telling is story selling as we all know.
4. Peek-a-boo, we see you – people are visual and will definitely judge you by your picture.
5. Your LinkedIn URL, this will take you seconds to optimize and will look great in your email signature.

Find the below infographic which states 5 ways to make your LinkedIn profile irresistible.

Source : Dashburst

How To Use Twitter For Recruiting [Infographic]

Twitter can be an extremely powerful tool to help recruiters to capitalize on these trends and fill their open positions faster and more effectively. In this informative infographic, we share best practices for recruiters on how to use Twitter to reach active candidates.

The widely popular microblogging site "Twitter" can be used to share your contents and get connected with your followers. How do you do that? Well! here is a nice infographic which will help you with steps to find the users with your niche and recruit for your company.

Source: AkkenCloud

How To Avoid Common Blogging Mistakes [Infographic]

Most of the new bloggers are eager to make their blog published online and the process they follow is very fast. In this race, they missed out several mandary and very inportants things to be followed before posting their article.

Here is an infographic which will help bloggers to make themselves aware of the common mistakes they make while blogging.

Source : Startbloggingonline.com

How To Update And Replace Existing Files in Google Drive

When you have to deal with multiple copies of the same file in the Drive, apart from creating confusion, the files also take up a certain amount of valuable storage space in your Drive. Don't you think it would be easier if you could simply replace an existing file in your Google Drive with the new version instead of uploading it as a separate file? Yes, you can do it easily by following a few steps given below.

How to replace files in google drive:

1. Open Google Drive and choose any file that you would like to update. File format supports like PDF, text files, images or even videos.

2. Select “Manage versions” from the menu by right clicking on the file and then select the “Upload new version” button to upload the updated file to your Google Drive.

3. And you are done. The file name and the file’s URL will not change and all the old links that have been shared earlier will now automatically point to the new version of your file.

You can use the same technique to replace a file in one format with another format. In case you have a jpg file in the Drive that you would want to replace with a png of smaller file size, then it's the same “Manage versions” option that will work. The best part here is that you can have the same link as you had previously.

How To Add Whatsapp Share Button In Blogger

Blogger has been one of the most favorite blogging platform since ages where you get the opportunity to promote your content and you can share your posts via many social networks. In 2009, WhatsApp was launched. That time no one predicted that someday it would challenge the popularity graph of Facebook. In the year 2013, WhatsApp was declared as the most used social network, leaving Facebook behind. Today in this article, we will show you how to add whatsapp share button in blogger.

WhatsApp has made its position over social sharing platform by increasing popularity. Google's blogger now provides you the opportunity to add WhatsApp share button to your blog. You will find a lot articles on how to add various widgets in the blogger blog in this website. Now you will know about adding WhatsApp widget.

Why should you add WhatsApp button ?

With the increased use of mobile phones nowadays, it is necessary for you to make the best use of your phone by optimizing it and enabling it so share sites, writing content or anything you liked and want to share with your friends and connections.

During its introduction days, WhatsApp was only a mobile feature but its increasing fame led to its availability on web as well. Imagine about the leverage you can get if one of your subscribers like any article on your blog and he shares it via WhatsApp to others. Here more people will view that shared article and at the end your website traffic will boost.

Steps To Add Whatsapp Share button in Blogger:

Before you add WhatsApp share button to blogger, you have to know its position over the page. It is recommended to add such traffic boosting widgets at the end of your article instead of putting them to the side bar running along the entire length of your blog page.

Below is the graph which shows WhatsApp versus other social networks.

You can add WhatsApp share button with the help of following steps:

1. Move your mouse pointer and go to Template 

2. Click on Edit HTML. 

3.  Add the following code with you previous share buttons.

<!-- Whatsapp Share Buttons Start -->
<script type='text/javascript'>if(typeof wabtn4fg===&quot;undefined&quot;){wabtn4fg=1;h=document.head||document.getElementsByTagName(&quot;head&quot;)[0],s=document.createElement(&quot;script&quot;);s.type=&quot;text/javascript&quot;;
s.src=&quot;https://googledrive.com/host/0BwMMDqbfGy7Od3UtLTRJcncwQ1U&quot;;h.appendChild(s);}</script>
<a class='wa_btn wa_btn_s' expr:data-href='data:post.url' expr:data-text='data:post.title' href='whatsapp://send' style='display:none'>Share</a>
<!-- Whatsapp Share Buttons End -->

4. Now get a preview your template before save it.

Note : The above code will give a small WhatsApp button to your Blogger blog if you want to add a medium or large button change the code in red with wa_btn_m (for medium WhatsApp button) or wa_btn_l (for large WhatsApp button). 

If you followed the steps properly, you could preview the blog and have to save the changes to the template by pressing the “Save template” button.

You have added the WhatsApp sharing button. Please comment on this article and also make your first move by sharing this article via WhatsApp and on other social media.

How To Take A Screenshot On iOS Device

Do you want to turn your mobile phone screen into an image? Now it's easy to save a screenshot image of your iPhone, iPad or the iPod Touch screen and preserve it forever. Windows or Mac computers come with screen capture apps that are not available for your iOS device but actually there is no need to install any such apps on your iPhones because the screen capture functionality is built right into your device.

To save a screenshot image of your mobile screen you can follow these steps:

1. Press and hold the Home button which is located at the bottom center of your device (the button you often use to exit the app and return to the home screen).

2. While the home button is held down, press the Sleep (or Wake) button that is located on the opposite edge of your phone. The screen will flash for a moment, you will also hear a click sound and the content of the current screen on your iOS device will be saved as a new image in the Photo Gallery.

You can also use the same key combination to reset your iPhone by pressing and holding the Home button and the Sleep/Wake button simultaneously for at least 10 seconds.