Google Panda - What To Do Or Not To Do

Since last few months Google Panda has been the hottest topic on the web when it comes to search engine algorithm of Google. A lot of copied contents were posted across the web directories and getting spread across the web. If you come across hosting any forum site then you might have noticed some 'profile links' and a lot of contents copied from different source were pasted on it. No ways we can do anything as after all it's web and open to all. But a SEO professional would have known that it had to come to an end one day. And yes, that day actually came now.

Image Credit : Google

 Now the question which will be tough for the SEO professionals is whether or not to do the off-page optimization. If you see the past updated from Panda and being a SEO professionals we would   recommend you that the time has come for quality off-page optimization and we have not seen as much as better time to do it in the last 2 years.

Behind this a lot of  reasons are there as why we are  saying and recommending this. Here we go:

1. The off-page optimization is no longer a quantity practice. It's true that the techniques did work well earlier.

Now, one quality link makes more sense and brings more value than a bunch of duplicated contents or links. And this one link can move search engine rankings up just because of it's uniqueness and quality.

2. Reduce the time spent in writing sub-standard content and don't share it across the poor blog networks. with these contents and links the effort you spent will be waste  in acquiring one good quality link. It will affect on SERP rankings, and quantify that impact as well. Instead of doing this you can build one single link which will be more useful to readers and unique than those useless article or profile links.

The reason behind is that we are now moving to a new phase of organic search-engine optimization that provides more importance to having relevant content on your website. Your website's own optimization should be the first-point of action. With this, the off-page optimization needs to considered as a strategy that is based on 'quality' rather than 'quantity'. Today's Google search engine doesn't give you good rank just because you have a good quantity in numbers rather than excellent quality.

3. We should ignore all the paid links, automation tools and blog networks (hope you understood what is meant by these terms). One and only thing is to concentrate on writing an original content and post it on sites. It is the best practice.

4. Always use the Social Media to connect with good amount of people / readers and the links will follow accordingly.

5. Make sure that you are getting quality backlinks from quality sources. It includes good directories which are solely human-edited and managed by humans. Link with some of the good article directories that have a solid-human made contents/posts. In this way, if you acquire backlinks from sources that is human-edited or human-controlled as per the level of quality concerns, then you are in right track and meeting the goals of the 'Panda' update. Your aim to make the web a better repository of the original, useful and quality contents, will come true.

7 Tips for Writing SEO Friendly Blog Post

Most of the bloggers write their articles or try to write in a way based on some optimization for search engines. Here writing SEO friendly blog posts is very much required along with the good content and moreover you need to understand how to use keywords in your posts so that they can be visible in search engines once search with those strings. Actually it helps to get a better ranking in search engines. SEO for the blog post is the key area where you have to put efforts to get huge traffic to your blog.

Below mentioned tips will be helpful in writing SEO friendly articles for your blog. These are commonly practiced techniques which are proved effective in search engines to find your keywords and rank your blog in better position. Here we go with our 7 strong tips: 

1. Keywords should be used in blog's post titles : 

You should include your keywords in your blog post’s title/meta tags. As the search engines first search by the title description, which will bring your blog on page. 

2. Keywords should be used in blog's subtitles and post headings : 

Always put a subtitle in your blog post or better break your post into paragraphs and use a heading for each paragraphs. 

3. Headings attributes : 

Use H1, H2, H3 and so on may be in bold or italics too to format your subtitle and headings. 

4. Keywords at the beginning and end of your post content :

Try using the same keywords as well as variations of that particular keyword (plural, different verb tense, and so on) at least two times within the first 100 words. These keywords should be included at the end of your blog post. 

5. Keywords with links in your posts : 

Get your keywords linked to another page or include your keywords with links within your blog pages. Always make sure that the keyword links you are putting in that particular post should be relevant to the link page or post else these can harm your site. Google might view them as spam as they are not at all relevant to your post content pages. 

6. Keywords to name your images and in ALT tags :

Always use keyword names for the images used in your post and  better include them in the ALT tag of your image’s HTML code. Adding ALT should be relevant to the post else it will be treated as keyword stuffing by Google, which is nothing but a form of spamming.

7. Use Google Insights to Find the Best Search Terms :

Last but the most important in our opinion is Google Insight. Whenever you are not sure which terms to go with, always go for Google Insights. It is a web-based tool that compares the popularity of any search terms you want to know about. For example. if your blog is on technology but you are not sure whether the yet to be customers are likely to search for "tech" or "technology". Here Insight can suggest you which one is popular.

Done with the keywords usages and the specific SEO steps to bring you blog in the upper position. Now the blog posts will be SEO Friendly.

How To Get Backlinks

Once you publish your page on web it is accessible to everyone and then it requires some SEO tricks to increase the page view and if we can get backlinks then the traffic will be double in few days as the visitor will come to your page directly by clicking a link. So you need to building Links to your site you which can increase Google Page Rank (PR).

Getting back-links basically depends on when you get a lot of backlinks from reputed sites, it will result your blog rank in search engines, hence this will increase your traffic from search engines.

What is a Backlink? 

In short, it means incoming links or inbound links to your site. The increased number of backlinks is an indication of the popularity or importance of that website or page. It is used by Google to determine the PageRank of a webpage or blog.

How to build quality backlinks?

1. Quality backlinks is a very important part to increase page rank in a search engine. As we get more and more backlinks we get good PR in Google or any other search engines. Without backlinks, you will never get high rankings in search engines.

2. Getting quality backlinks from related content and related sites with similar niche is a plus point for your blog's SEO. You can get thousands of backlinks for your WordPress blog which will definitely boost up your web page ranking.

3. The process of building backlinks however is slow and tedious for every site owner and most of the pro-bloggers have already gone through this period. At the time you are building a quality blog or webpage it’s important to build quality backlinks too, which will be relevant to the theme and design of your site. If you can make your sites/blogs' rank high in search engine pages then you need to get a number of quality backlinks. 

4. It is always advisable to increase the back links to your site and to keep visible on the Google search pages or any other search engines, You can increase visitors of your blog by researching how to get good amount of traffic.

In normal practice, there are various sources from where you get backlinks:

a) Backlinks from blogs / websites,

b) Via social media sites/bookmarking

c) Exchanging links with other sites

d) Creating a network on your own website link among them

e) Regular submission of webpage to SEO friendly directories

f) Write unique and quality content

Backlinks should be linked back by some sites or webpage which has a good rank in Google page

This is actually a concept which you learn as you grown on Google search engines. Because as of date, there are thousands of links directory scripts which provide you to create junk backlinks in a minute can create thousands of junk like pages, and these pages can give you thousands or millions of backlinks.

What is the value of this page to Google or search engines?

Actually these pages don't have any value compared to quality of the content. On the contrary if you get a backlink from a large content page then the value of this page (and this backlink) increases instantly in Google search engine.

In this way you have created a huge links with multiple pages which in return will attract a lot of viewers who search pages in Google. Some positive impacts are also there for these type of links.

Make sure your backlinks are not from any duplicate page

A lot of duplicate contents are found in Google or any other search engines. But you need to check before getting any backlink from other sites, spending few minutes on your article and you should be convinced that  each republished article of yours will not be a duplicate one.

This definitely brings on the value of your backlinks for the Google as Google sees that a lot of non-duplicate content pages from different sites are backlinked with yours blog pages. It is the safest and natural way of backlink growth on web.

All the backlinks should be built from relevant sites on your niche 

In this way you can get indexed in Google search engine and achieve a good PR. It has been a serious discussion over and again for SEO experts that whether Google is against backlinks from irrelevant sites or not. It is recommended to get backlinks from the sites in your niches.

Here you will get backlinks from other blogs where visitors will be redirected and launched to your webpage as the niche is similar. It will instantly increase the SEO perspective ratio  of the backlinks.

Grow your back-link slowly, be patience

For the websites older than a year, having some SEO trust can get even thousands of backlinks. So better to wait and watch and follow some SEO steps to increase PR by getting more backlinks.

Various anchor text will help you grow backlinks

What is Anchor Text?

Anchor text is a visible and clickable text as in the hyperlink. It is very much important as it tells the search engine spiders what is the site about and it is intelligent too in respect of diversifying various anchor texts.

It adds some extra points to the site for that keyword or keyword phrase.last but not the least, the webpage containing  your baclinks should contain all the keywords that you are using in your webpage.

Well, hope the above info will be helpful in building your webpage backlinks.

How To Avoid SEO Mistakes Resulting Google Penalty

A lot of trick and exercises are there to get a better rank in the search engines using keywords, links and techniques to position your blog’s ranking in Google and other search engines. Moreover some techniques are there which lead you to penalty from Google. Even following some techniques can get your blog eliminated from Google search engine. So if you want to make your blog a hit then you need to work hard on your blog and always write own content.

Image Credit : Google

Here we have summarized 6 mistakes resulting penalty and suggested some recommendations :

1. Never pay for text links for your blog

In Google's point of view, paying for text link advertising is a way to artificially gaining page hits with higher rank in search engine rankings. If you are observed that you are paying for text links for your blog the it might be possible that your blog may be eliminated from Google search, and there will be no point of page rank.

Image Credit : Google

2. Punish both the sites who offers and who publishes

In this case, Google punishes both the sites, the site that offers the paid text links and the site that publishes paid text links. Google eliminates its pages from its search engines for both sites which lead to totally loosing the web platform.

3. Try to avoid over mentioning keyword stuff in posts

Keyword stuffing is a technique in which bloggers overuse strong keywords in web pages for the purpose of getting better rank in search engines. In some websites we could find some unnecessarily added long list of keywords on the top or at the bottom of a Web page, which in fact never link to any page.

4. Always avoid hiding keywords inside post

Never hide keywords by writing in a very small font or a background matching color so that it won't be seen as they are almost matched to your blog’s background. Google searches for these kind of sites which do this and considers them doing spam, which lead to total blocking of your site with no page rank and no page found message in search result.

5. Keep writing original content and never copy others

This is the most important thing that you should follow. Never copy any content from any website, blog, and republish it in your own blog. In this way you are simply scraping content. Sometimes when required, it’s okay to copy a quote or small section of content from another site, where you should give credit to that site. But you should never copy the entire content and republish it on your site as your own content.

Image Credit : Google

Exceptions:

• Some bloggers give permission to copy but you should always give credit to them so in these kind of cases if you copy without informing them, it will be considered as illegal as you are copying without their permission.
• Google always considers the site who publishes the content first. So later on if some other sites are found copying the same content then Google might penalize those sites.

6. Never publish content with a lot of links

Links are required in post body to redirect to some linked articles but your entire content should not be full with links. As this practice will be considered as spam because in this case your site contents is lesser than your links and where the links are solely for advertisements.

Well. These are the common mistakes in SEO that most of the bloggers do. Hence we would like to request them to keep on eye on the above mentioned points.

How To Display Blog Title After Post Title For Blogger / Blogspot

If you search your website links in search engines then you will find that your blog title appears first followed by blog post title along with with other blogs. Now imagine a situation where you want to show only the blog post title and not blog title? In WordPress we can change title positions via All in One SEO settings very easily. But a lot of bloggers experience the issue while implementing in Blogger/Blogspot blogs. It requires a little bit of HTML code modification. Here, I will explain the way how to do that.

You can choose any of the 2 options :

• Blog Post Title + Blog Title 
• Only Blog Post Title 

Here we go with step by step process: (Assuming that you are using new blogger interface)

1. Login to Blogger account.

2. In Dashboard select the blog and click on the Template button.

3. Click on Edit HTML. Proceed to edit.
              

4. Now search for this tag.

<title><data:blog.pageTitle/></title>

5. If you want to show only Blog Post Title then replace it with following code:

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

For Blog Post Title followed by Blog Title option, replace the same tag with following code:

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/> | <data:blog.title/></title>
</b:if>

That's all. Isn't that simple? You can search your posts picking randomly from your blog in search engines. There you will find that your post title is appearing before your blog title.

How To Increase Your Blog Traffic

Most of the bloggers have a very common complaint about blogging that they get low incoming traffic to their blogs. If you are a new entrant to this field and looking for good page views and also aimed to get indexed in search engines, can follow few steps and focus on some tips which will definitely bring up your number of blog visitors.  For those budding bloggers, we have figured out some tips which will be helpful to increase traffic.

Here we go with fantastic 4 tips on how to take your blog’s traffic up with only few hours of dedicated working per day.

1. Production Of Content :

Try to spend an hour each day dedicated to thinking new ideas for content and writing well formatted posts that are designed specifically to attract visitors resulting increase in blog’s traffic. These posts are generally known as linkbait and pillar articles. Here are some examples include writing how-to blogs, lists, step-by-step guides, tutorials, analyses, etc. Make ensure that the content you are writing has significant value to the readers and create some interesting topic that they will feel the urge to bookmark and share with others.

We recommend to produce one or two posts with some interesting topics per week in order to boost your blog's views.

2. Guest Blogging :

It is definitely one of the most successful methods to increase your blog’s traffic. As you have already a good amount of blog contents, so now you should begin to link up and target the visitors of other blogs in your niche. It allows you to get familiar with other bloggers and make a good relationships with them. In this way you are attracting the readers from their blogs to your blogs too and also it is useful to gain backlinks from other websites. Gradually you can create a name for yourself and your brand blog. To write for other blogs will bring you success for your own blog.

Guest blogging is a surely a successful method and you can ask other bloggers to write content that you would like to see on your blog. So spend an hour in writing for other blogs. But you should check your guest posts whether the posts are structured, valuable, quality articles.

3. Spread Networks :

As you can write to other blogs and also you are welcoming other bloggers to write for your own blog. In this way the other bloggers will be interested in your blog and you will get some valuable content within your niche. If you want to increase your blog’s traffic, leave comments regularly on other blogs in your niche, get links to the posts that other bloggers write, respond to the comment on your posts, and interact with other bloggers and webmasters via social media like Twitter, Facebook, StumbleUpon, Digg and so on. This will lead your interaction a better level and you can form a good blogger community.

Spend an hour everyday and start to develop genuine friendships with other bloggers too by making them as dedicated readers of your blog. When you begin to link to other sites in your niche, a lot of bloggers will do the favor in return.

You should be humble, polite and friendly. You can reach out when you can help a blogger in need, never hesitate to offer advice/help, and offer favors whenever you can. If you are good in the world of business, it means you are learning from others and gaining your own experience which will be helpful in your blog too. 

4. Promotion Of Blog Actively :

After publishing some good quality article, also done some guest posts with actively presence on various networking sites and communities, now it’s time to praise the effort and the dedicated hard work and direct them to the right direction. Keep submitting your content to various social media sites such as Facebook, Twitter, StumbleUpon, Digg, Reddit and request friends for 'likes' if the content is really good one. Publicize the content to others in your network so that the blog may be valuable to them, and side by side post in online forums and groups. Always put some links to the guest posts you have already written within your own blog to increase the traffic and quality of your content on other blogger's sites.

Never ask for links. If the published content is really worthy, then viewers are bound to view you post.

Hope the topic will boost up your blog’s traffic. So you have spent only 4 hours a day and made some valuable write-ups. Keep blogging and earning more.

SEO Initials

Search Engine Optimization (SEO) is the process of finding a blog, website or a web page in a search engine's "natural" or "organic" search result. This post is about how we practiced with SEO factors and implemented on blog. We would recommend you to learn the online technique to earn money through some simple SEO tips and processes. SEO is a simple, easy but time consuming process which required a lot of attention and hard work on the process.

Here we are going to explain everything very clearly. It is somewhat complicated at first, if you have not ever used, but after some time you will realize that everything is not that much tough what you used to think.

There are various steps in SEO but among them we have listed the following main  pre requisites :

1. A Website Or Blog : 

We should create a website or blog and obviously with some unique posts.  Choose any of the blogging platform like blogger.com, WordPress.com and start your first blog. 

2. Google AdSense Account And Using Google AdSense code in your website :

You have to apply for AdSense account. Go to Google AdSense and apply for it. Initially your account may not be approved due to new one and doesn't have much contents. But be patience and work on your blog by posting some unique topics; it will get automatically approved. But nowadays Google AdSense asks for the single domain name like www.example.com. So better avoid sub domains like blog.example.com.

3. Understanding of SEO process :

SEO is a process which can not be understood in  a day or two. It is a continuous process and you will learn by experience. There are a lot of tips available on web and here in this website too. So better learn What is SEO first.

Now you have Google Adsense account. Now you can get the ad codes from your account under My Ads tab. Select the ad type you want and position those ads properly in your site.

4. Your Blog/Website Promotion Via Social Media :

If you don't do the promotion for your blog then you are missing a huge number of readers for your blogs/website as readers around the world would like to view the blogs. Accordingly as the blogs get older it is indexed in Google or other search engines pages and a continuous workaround with SEO will get better rankings. So get it promoted on web by providing back-links for your blog/website and following continuous SEO process. Social Media is a very good option for promotion.

Basic Tips For Search Engine Optimization

SEO is the acronym for "Search Engine Optimization" or "Search Engine Optimizer" which gives us a series of clues and techniques to interpret the mode of operation search engines. Google, Yahoo, Bing and other search engines manages and show their results through algorithms that undergo analysis with hundreds of factors. Each company uses a different formula for maintaining the SEO standards.

Here are some basic tips for optimizing your blog for better visibility in various search engines with simple SEO practices.

1. Content Type

The first thing is that what users see and what are the search engines. Users can see and / or read the website but search engines can only read the programming code with which they are developed and, even today, still cannot read them all equally, for example, Flash has recently joined Google results but cannot be optimized as HTML. Graphics, sounds and videos are part of a page that search engines cannot decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Index-ability of webpages

It refers to the published webpages to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly. So we should index our web pages in all web directories.

The Meta Tags

These are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

Meta Robots : This tag is only necessary if you want that page is not indexed in search engines.

Meta Description : This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.

Meta Keywords : Perhaps the most important. Any other Meta tag is not considered by most search engines, only for some very specialized, you must use all the techniques to be successful.

Over all, the main goal of HTML tags for a good positioning are:

Title of pages:

Before setting up any other theme it is important to define the titles of your pages, which should make a brief reference to the content of the page to which you are presenting to web directories, should look into including the most important word describe the page or section.

Description:

Short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)

H1, H2, H3, ... Hn:

Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.

The URL:

Well! Here you should be as descriptive as possible and also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html

To strengthen the content of the page and improve your position in search engines it is important that labels view the URL above and have the same content.

Pictures:

A picture of a pen drive with name as "xyz.jpg" is not very descriptive, but if you change it to "usbdrive.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a 16 GB pen drive”.

Outbound links:

Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages, hence transform your reference page with unique content that extends and complement the information.

The map:

Last but not the least, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines. Reference Google URL : http://www.xml-sitemaps.com/

3. Proper Keywords

Most important factors in the managing natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. A reader or info seeker wants to find a page on the Internet, usually through a search engine.

Positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "blogging" or strings of words such as "blogging in technology”, and your choice will depend on the content and finally the target to which you want to address.

Summary at a glance on SEO:

i) Content: Basis of SEO, without content you have nothing to position. The content which is created, has quality and is accessible and readable by search engines.

ii) S.E.O.(search engine optimization) & Keywords (keywords): The bases for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO.

iii) Optimization: Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (short summary of your page.)

iv) Link building: Making other sites linked to yours is what is known as link building. Since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is the way that can help you promote you by word of mouth.

Most the bloggers monetize their contents by keeping in mind the above tips which in turn brings money to their accounts and provides a source of income.

4. Services by professionals

If you have followed all the above steps and still think you are not getting good rank in the site then you should hire an SEO which/who can improve your site and save time. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Review the content and site structure.
• Technical assistance in the development of web sites like hosting
• Content Development.
• Campaigns for online business development.
• Research of Keywords.
• Training on SEO.

During the journey from pre-blogger to pro-blogger, you can keep learning how to write a SEO friendly article or you can engage some source or an expert who can help you in that. Google never accepts money to include or rank sites in search results, appear in organic search results is free. There are free resources such as Google Webmaster Tools, Google Analytics, Webmaster Central blog and forum, which can provide sufficient information about optimizing your site for organic search in search engines.

Hope the above article helps you to get some idea. Now its time to start a blog and get your site’s rank better in search engines.