Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts


SEO Features That eCommerce Platform Supports

Posted By: Arin Dey - September 17, 2017
In case you want to think of choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your eCommerce selection process. It doesn't matter how experienced you are with SEO, you may or may not end up with ability to control elements of your site that are essential to your ranking success in search engines.
SEO Features That eCommerce Platform Supports

Now let’s see the following features that your ecommerce platform should have. This post will make it easier for you select a home for your merchandise that is capable of dominating search effectively.

Unique and Independent Title and URLs

It is very much needed to avoid issues with duplicate content and on the other hand, you have the best chance at ranking for certain keywords and phrases. So it’s best to make sure you can control these metadata elements at the page level. Few ecommerce platforms don’t allow you to have this control that means you have a generic title in every single page on your shop.

Blogging platform should be integrated

Because it’s the best way to publish rich, dynamic, link-worthy content on your domain, blogging is an integral part of ecommerce marketing today. Businesses that blog 11 or more times per month receive two to three times the traffic compared to those who blog less often or not at all.

Canonical URLs

Canonical URLs allow your content to be syndicated in various places online, while telling Google to pay attention to only one URL. It helps Google to determine the page you want rank, with syndicates using the tag to convey to search bots that you deserve all the SEO juice. This solution is also useful in cases where you want to use multiple URLs for the same product category.

301 redirects

In case, you are using multiple domains, then you’re going to have to spend some time setting up canonical URLs or 301 redirects to forward users and search engines to the right place. If you don’t, you’ll detract from the user experience and risk losing ranking with the search engines because you’re sending traffic to broken links.

robots.txt files should be edited

Robots.txt file allows you to tell search bots which pages and directories to ignore when crawling your site to index it for the search engines.

Therefore, it will depend on what your budget is, and what your ecommerce products are and according to that you have to select your platform. You need a platform that is helpful for SEO. You have to get it ranking to bring in organic traffic.

SEO and PPC Practices In Online Market [Infographic]

Posted By: Poketors - July 02, 2017
SEO organic listings and sponsored/paid PPC listings both can place your site on the first page of Search engine result. Choosing PPC or SEO largely depends on your online marketing goals, the time slot in which you want to achieve them and also your budget. In other words, it can be said that if you need instant but not constant traffic, then go for PPC and If you need affordable and reliable traffic for long time, then go for SEO.

SEO and PPC Practices In Online Market [Infographic]

What’s SEO?

To put it simply, the process of acquiring top position in search engine result page in an organic manner is Search Engine Optimization. The best way to start SEO is to get your website created and content for the website added. Once you are done, you can start with your website optimization.

What’s PPC?

PPC ads are sold in an auction. Why? It is a paid form of internet advertising where advertisers pay for each click that directs the user to a dedicated website. You pay what you bid for a click on the ad. In other words, it can be said that popular Search engines like Google, Bing and Yahoo allow business groups and individuals to buy listings in their organic search results by the way of specific targeted keywords.
Here is a self explanatory infographic recently published by infoshot, which we found to be useful as it explains the practices of SEO and PPC in online market.
Source : submitedge SEO


5 SEO Trends For 2017 [Infographic]

Posted By: Arin Dey - May 25, 2017
Digital marketing campaign uses SEO tactics and is still a very wise investment that website owners should undertake if they want to remain competitive in this competitive digital marketplace. The following infographic describes some of the most deserving SEO trends that marketers will be concentrating in 2014. Website owners must have a clear understanding of these future trends which will be useful in search engine optimization and keep their websites alive in web.

5 SEO Trends For 2017 [Infographic]

And as the year 2017 rapidly approaches and changes in customer’s search behaviors and Google’s algorithm updates continues to flock in, now is the perfect time for you to plan your winning strategy for your SEO success in 2017. In this infographic, we will explore the top trends and shifts that are likely to transpire in the SEO landscape this coming 2017.

The Top 8 SEO Trends to Watch Out for in 2017 (Infographic) - An Infographic from CJG Digital Marketing


Top 10 Essential WordPress Plugins For Your Blog [Infographic]

Posted By: Poketors - February 14, 2017
Most of the bloggers choose WordPress platform for their blog because of its useful plugins. With the right plugins, your WordPress blog can reach out the huge audience according to your niche. SEO opportunities will become easy if you use some essential plugins.

Top 10 Essential WordPress Plugins For Your Blog [Infographic]

There are many reasons webmasters should adopt WordPress as their content management system. Having access to thousands of plugins available for this platform is a pretty good reason. Plugins can enhance your site’s functionality and enhance your visitors experience on it. Let's look into this inforgraphic that explains the top 10 WordPress plugins uses and features. 

 Source: OnlineMediaMasters


12 Tips For Content Writing [Infographic]

Posted By: Poketors - December 26, 2015
In many cases, writing is the most effective way to connect with those outside of your company, especially when trying to reach them in large numbers. But not everyone can produce a solid piece of work. Or at least, many think that they can't. If you're in that camp, you might be surprised to learn just how formulaic writing a blog post, announcement, or a product pitch can really be.

12 Tips For Content Writing [Infographic]

Author Ann Handley wrote a book called Everybody Writes to walk other writers through her own step-by-step process, and created a Spark Notes version of the book in infographic form. Check it out below.

Ann Handley's Content GPS
Source: Everybody Writes


7 SEO Stats On Global Internet [Infographic]

Posted By: Arin Dey - September 11, 2014
SEO is the first and foremost criteria for visibility on search engines. Also it is not the only thing that plays into rankings, other sources involve here, mainly content, social media, link, and various other factors. Lets see how the following seven SEO stats taken from overall net usage on different platforms and for reasons.

7 SEO Stats On Global Internet [Infographic]

Using different algorithms, search engines determine what websites will be ranked highest; the more effective your SEO is, the more chance you have of ranking higher. However, SEO is just the foundation of being found on search engines, and is not the only thing that plays into rankings. This is where content, social media, link, and other factors come into play.
7 SEO Stats On Global Internet [Infographic]
Source : HubSpot

How To Set SEO Friendly Pagination URL Structure [Infographic]

Posted By: Arin Dey - September 04, 2014
SEO is always been the prime factor for any blog. Bloggers and webmasters usually get a lot of issues while working with their blog designing. Lets know in an infographic how SEO and effective pagination issues can be fixed. With this article you can learn how to fix each of these elements so that you can also create SEO-friendly pagination for your webpages which in turn will increase the blog audience.

How To Set SEO Friendly Pagination URL Structure [Infographic]

Pagination, the practice of segmenting links to content on multiple pages, affects two critical elements of search engine accessibility.
  • Crawl Depth: Best practices demand that the search engine spiders reach content-rich pages in as few "clicks" as possible (turns out, users like this, too). This also impacts calculations like Google's PageRank (or Bing's StaticRank), which determine the raw popularity of a URL and are an element of the overall algorithmic ranking system.
  • Duplicate Content: Search engines take duplication very seriously and attempt to show only a single URL that contains any given piece of content. When pagination is implemented improperly, it can cause duplicate content problems, both for individual articles and the landing pages that allow browsing access to them.
Let's see the issues and their solutions in the below infographic while using SEO & Pagination.

How To Set SEO Friendly Pagination URL Structure [Infographic]
Source : www.hashmeta


How To Increase Your Blog Traffic Using Online Tools

Posted By: Arin Dey - August 27, 2014
If you are blogging you should use some useful online tools.  These tools will help you to work on what to write about, how to write and how to rank on Google. Also it will help you promote your content over the web with a lot of useful suggestions. Using keywords play a big role in ranking a website. You should concentrate working on your SEO aspects which play a big role in attracting audience towards your blog. 
How To Increase Your Blog Traffic Using Online Tools

Here you go with your useful blogging tools for your blog. Click on the headings for each tools mentioned below to go to respective tool website.

You will need to have a Google AdWords account in order to use the Google Keyword Planner. If you don’t have one already, you can set one up here:

Google Keyword Planner - Google AdWords

Google Keyword Planner provides a rough figure which shows number of monthly searches for particular keywords in particular countries or worldwide.  In fact this is not 100% accurate but it will give you a good amount of organic traffic for any keyword combinations.

This is the best tool in my opinion as there are a lot of keyword research tools and, although you may use more than one, you will generally end up still using Google Keyword Planner.

2. Seologies :

Google analyzes your article to understand what it is about.  Earlier you had options to include the keywords you wanted multiple times within your blog post and it was helping your content to rank higher in Google.  But now, Google analyzes all your content and it is also important to have related terms within your content, and it’s not just about over populating your content with keywords.

Seologies analyzes your content and gives you a percentage rating based on the keywords you should have to rank in search engines.  It will suggest some ‘expert vocabulary’ that can be included in your content that will help improve the relevance with the keywords you are using within it.

One of the useful keyword research tools is  If you enter the keywords into this tool, it will show you hundreds of different, related, keyword combinations.  Even it will analyze and suggest you what Google thinks are related keywords by adding more keywords on to the existing keyword combination.

4. SEMRush :

SEMRush is another easy to use tool for keyword research. It crawls through Google search results and it pulls out the details where your competitors are ranking for keywords. It is also helpful in suggesting ideas for content. I prefer using this tool.

In case your competitor is ranking for particular keywords then you can also use those keywords in your content and try to get some of their traffic.

5.  HitTail :

HitTail analyzes your Google Webmaster Tools account and finds out the keywords that are driving traffic to your site. Later on it suggests some blog posts ideas you can write based on these.  Relevant keywords have the potential to drive good traffic to your site.

Suppose, Google sends you relevant traffic for some particular keywords but you don’t have a post based on those keywords. So in this case you will end up with less traffic. So obviously it makes sense that writing a blog post specifically based on those keywords will get you even more traffic.

It is a paid tool. If you want to go ahead and invest in an SEO tool then Raven Tools will be the best choice which is a compilation of SEO and social media tools all under a single platform.

Hope the above tools will help you find more audience for your blog. Use the tools properly so that the blog traffic will increase accordingly. 


SEO Mistakes According To Google’s Matt Cutts

Posted By: Arin Dey - August 24, 2014
Google’s head of search spam Matt Cutts listed very common SEO mistakes webmasters make while taking care of SEO aspects. Google's Matt Cutts said these are not the most devastating mistakes, but rather, the most common mistakes.

SEO Mistakes According To Google’s Matt Cutts

Below are the common mistakes :
  • Having a website that is not crawlable is the biggest mistake he sees.
  • Not including the right words on the page. The example Matt gave is: don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.
  • Don’t think about link building, think about compelling content and marketing.
  • Don’t forget to think about the title and description of your most important pages.
  • Not using webmaster resources and learning about how Google works and what SEO is about.
Here’s his video where he mentioned about the 3-5 mistakes done by webmasters in SEO areas.


Why Should You Ignore Thumb Rules Of Blogging?

Posted By: Arin Dey - August 22, 2014
Evolution is a constant change which brings out different things and concepts with time. There used to be a lot of best blogging practices that may not work in today’s digital world. It is the best time to evaluate that whether generally accepted blog best practices still apply to your blog or not.

Why Should You Ignore Thumb Rules Of Blogging?

Here are few blogging best practices which are being ignored nowadays.

1. Multiple Posts Per Day Increase Traffic

An ancient myth which says “traffic is directly proportional to the number of posts”. It means that if you want to increase traffic then you have to post as much as you can throughout the whole day. A lot of bloggers are there who still think that increasing frequency for posts per day will bring them good amount of traffic.

Rule Now: The rule can be ignored and instead of following this rule a new rule of blogging could be applied that will say “not to post that much frequent but a slow content posting” would be helpful for blog’s growth.

2. Comments On Blogs

It was very much surprising when Copyblogger closed its comment box. The reason behind the decision of shutting down its commenting option is copyblogger receives a lot of spam which made some irrelevant comments. They prefer viewers to start discussion on their social media network than comments. They are active on Google Plus. People can engage with their own blog, who want to share opinion on any topic in reference the Copyblogger post.

Rule Now: Copyblogger has introduced a new blogging rule which says to write a blog post in response to a post and expand your initial comment to include an opinion.

3. Content Outsourcing 

Content writing has always been outsourced to grab the attention of viewers for own blogs. Nowadays website owners and bloggers are realizing that outsourced content will never get them the identification that they always wanted. Content is very important aspect for a blog. Useful content only brings audience to your blog. So it is always good that you write your own content.

Rule Now: Write your own content. If you can’t write content at all then you can probably have to engage the fellow bloggers to discuss on topics, direction, and ideas on how to write.

4. Original Content Creation

It is been told that your content should be 100% original while you post. But in fact, no one creates 100 percent original content all the time in a blog. People are always getting inspired by others and re-phrasing the same content with their own words.

New Rule: Read more and more other people’s content and give your unique contribution to it. But always give attribution and credit to your sources and references.

5. Post With Image Is Optional

People usually say that your content should be original and unique but adding a picture an optional. But the fact is that the web is now rapidly growing with visual contents and most of the search results come with images with ALT attribute which in turn show the post from the specific blog.

Rule Now: So it is always better to add both images and captions to every post you write along with your unique and original content. It’s good for capturing eyeballs, it’s good for SEO, and it’s good for social sharing.

6. One Format For One Blog

Despite of having a podcast with big brands and entrepreneurs some bloggers usually complains on their earning which turns out to be very less. It is quite possible that this is happening because of the only format that the particular blog shows “only podcasting”. How can this problem be solved? If a different approach is adapted then this issue could be resolved. The blog’s readers can be able to quickly scan the content and subscribe to the blog and it may result a rise in traffic.

New Rule: Re-produce the same or produce a different content in multiple formats like written content, graphics, podcasts, videos, presentations, etc.

7. Post 500 Words

Nowadays practically saying the era of “500 words post” is gone. Now everything is measured by quality than quantity. In fact it is observed that short posts are still popular. Longer posts (up to 2,000 words) are read also. Word count doesn’t matter anymore.

Rule Now: Post should contain the purpose and importance of the article.

8. Never Publish Post On Third-Party Websites

Most of the bloggers post their articles on their own social media accounts and network. But this is the network limited to you. If you want to spread among larger audience with a larger social network we need to get the posts on third party network too.

Rule Now: You can promote your content on reputable third-party websites. You post should provide a link back to the original content where it is first published. You can give an author bio tied in to your G+ profile. Within a week or two search bots will update the search engine where and when the original article was first published. You can also include links within your article that link back to your website for driving larger audience.


How To Build Backlinks - Dos & Don'ts

Posted By: Poketors - August 21, 2014
Most of the bloggers want more backlinks to their blogs because all of them want to attract huge number  of regular visitors and subscribers. This is one of the best SEO practices as gradually those blogs will get more and more traffic. It increases your blog's page ranking in search engines making your blog more visible and quick searchable on SERPs. There are various organic or natural ways to build backlinks. But while building links, you need to take care of some guidelines.

How To Build Backlinks - Dos & Don'ts

Please follow the DOs and DON'Ts for building backlinks:

DOs :

1. Article Submission :

Regularly submit your article to the article directories like -,,,,, etc. By submitting to these higher PR sites you can ensure your quality of writing as well as getting more readers for your blog.

2. Visiting Blogs With Same Niche :

Always visit blogs which follow same niche and cover similar topics. These articles will add aditional value to your knowledge base which can be expressed in your own way.

3. Comment On Related Blogs :

While reading other blogs' posts, you may comment on them ensuring inreaction with other fellow bloggers and take a view or idea from those comments and replies and later on you can make use of it. make sure that you are not doing any SPAMMING business here. Make your comment box available for people so that you can also interact with them and making sure to get a returning visitor to your site.

4. Web 2.0 Usage :

You may use such Web 2.0 websites like Hubpages, Squidoo to get large number of viewers as these sites are already having indexed pages with higher page ranking in SERPs and have large number of viewers and connections with different websites of similar niche.

5. Guest Posting :

Select some good sites within your niche and start posting as a guest author.  It will make you known to other blog's viewers and in this way you can promote your blog too.

6. Forum, Q&A Community Engagement :

Start writing on a forum and take participation in Q&A online communities. This will increase your understanding on the topics and will clear your views ensuring leaving your blog link there in relavant and related topic.

7. Blog Carnival Participations :

Participate in the blog carnivals which have targeted audience and  there is a scope for you to get few percentage of that massive audience to your blog.

8. Upload Videos :

If your blog niche comes under technology and you provide how-to guides. Start making your own how-to guides' videos also so that people who will watch the videos on online video websites like Youtube, will come to your blog too.

9.  Offer Giveaway :

This is one of the best techniques to bring traffic to your blog. Organize Giveaway Contest/Quiz very often ensuring the visitors are taking part on the Giveaway contest and quiz.

10.  Quality and Unique Content :

Obviously this is the most vital rule in the field of blogging. Until & unless you write quality and unique content, you won't get visitors. Readers will be attracted to the posts which are unique and original which will be having good quality and full information.  You can go for a good catchy domain name and start blogging.

Unfortunately, the above things are not taken care by the pre-bloggers, newbies who want their blog be a hit one over night. Nowadays the search engine crawlers are very accurate and can catch false links. They treat the links as spams and may ban your site. Therefore, we have drafted some not to do thing below :

DON'Ts : 

1. Buying Backlinks : 

Don't buy backlinks and get your site linked. There are a lot of software for backlinks builder available over net but stay away of them.

2. Link Exchange Communities :  

In SERPs, links found via link exchange communities will be considered as fake and will not encourage your blog for good page ranks.

3. Article Submission Service : 

Good article submission service will help your blog to grow fast by increasing readers and subscribers but if it submits to cheap and junk directories? Don's make sense. So, be selective before you submit article.

4. Compromising With Quality :

Bloggers do think that it is necessary to post everyday without fail. Yes, it is a good practice that you write at least one article every day but it doesn't mean that you should look for quantities rather than quality. Posting degraded quality contents will reduce the number of viewers.

5. Spamming : 

Engaging with online communities doesn't mean that you write anything irrelevant to the topic itself. This useless comments and links will not bring any visitors to your site. Search engines consider these links as spams.

We have discussed about the DOs and DON'Ts while you build backlinks ensuring a good SEO practice on your blogs/websites for better ranking in SERPs.

Google Gives Better Rank For Secured Websites

Posted By: Arin Dey - August 14, 2014
Webmasters and bloggers do hardly care about making the website secured by HTTPS. But it is the time when all should look into this. Google has officially announced that sites secured with HTTPS and SSL will now get better positions in search rankings. We had speculations about HTTPS being one of the factors in ranking better. But as Google confirmed that it is a good time to switch and grow your sites visibility over net.

Google said, "Over the past few months we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal."

Google Gives Better Rank For Secured Websites

It is true that secured factors give websites a little heads up. As per Google, the heads up have an impact about 1% of global search queries that as a whole makes it less important than other major SEO factors such as quality content, back-links etc.

Even though this factor contributes little, still Google thinks it as very important. Also the post added that they "may decide to strengthen" the factor so that more webmasters, bloggers, website owners are encouraged to switch from HTTP to HTTPS and keep everyone safe on the web while browsing.

Here are some useful tips :

Google has been asking website owners since long that it is safe to switch from HTTP to HTTPS but you have to make sure your traffic doesn't get affected in this. It means that you have to update Google that you moved your site from HTTP to HTTPS. Google revealed that it will keep releasing more documentation in the future, and as of now here are few tips:
  1. Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  2. Use 2048-bit key certificates
  3. Use relative URLs for resources that reside on the same secure domain
  4. Use protocol relative URLs for all other domains
  5. Check out our site move article for more guidelines on how to change your website’s address
  6. Don’t block your HTTPS site from crawling using robots.txt
  7. Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
Now its your turn to switch from HTTP to HTTPS and share your experience. Please leave your comments here after moving to HTTPS.


How to Implement Anchor Text In Backlinks

Posted By: Arin Dey - August 09, 2014
Most of the people are unaware of the fact that using proper anchor text in backlinks may increase your search rankings.  This article will be helpful to use anchor text to gain the best possible rankings. Let us discuss here how Google views your thumbs up for a site when you link to it and how they determine the value of your contribution.

How to Use Anchor Text in Backlinks

What Is Anchor text ?

Anchor text is a portion of a hyperlink that is viewed by a user on a webpage. It is basically the clickable text. In HTML code, the link will be denoted with and the anchor text will be bolded as “ anchor text ”.

Find below the html link to denote anchor text:

Anchor Text

Anchor Text is the most important off page factor to get high rankings in Google. An appropriate anchor text that points to the specific page of a website, which has been properly optimized to target that term for that keyword phrase.

For example, consider the link and the anchor text is Technology Blog. Here we can write the text link as :

Technology Blog

Note: Anchor text would be starting with "" and should end with .

The importance of using anchor text :

We should know what anchor text is and why we are using it. Lets see the effect in the Google rankings for the keyword phrases and what exactly anchor text does.

Google uses anchor text to answer the question "What exactly you are using and why?". In clarification you can think that “You are doing a hyperlink for a web page or site because it is an informative and related topic that represents whatever you put in your Anchor Text".

Why should you NOT take link from anyone? 

Suppose your site is based on the topic "Cooking" and the links from your site is pointing to some Sport Accessories site and this is irrelevant. So It shouldn't be like this as there is no reason for linking it. If we can realize the fact that it is irrelevant so just think about Google who could figure it out very easily.

Natural Link or Advanced Anchor Text Usage

Website owners or webmasters try to target words with their optimization efforts on one page. You might have a lot of pages in your site so it is advised that you should not target more than 3 keyword phrases per page and if you want then you have to choose another page. 

Hope the above simple SEO tips can be useful in targeting the keywords. 


How To Optimize Your Content For Social Media & SEO

Posted By: Arin Dey - July 09, 2014
A lot of website owners and bloggers always try to keep track on their search engine ranking. Earlier the optimization technique was only about some keywords and phrases into every web page. Nowadays the "keyword stuffing" concept is gone and a new standard of search and social optimization has arrived. Without social media, your site won't rank quickly or it will not even appear in the SERPs. So, you have to optimize for social media and search rankings. You can start thinking of this now for optimizing.

How To Optimize Your Content For Social Media & SEO

Social Media and SEO Aspects :

Social media and search engine optimization are interrelated. The goal of both is to raise up rankings but the approach is different. For social media, you have to think engagement and sharing. Social media practices are:
  1. Increasing organic reach via paid options
  2. Real-time content opportunities via social monitoring
  3. Brand, messaging and calendar managed topics
  4. Engagement – and view – based performance
  5. Short form contents status updates, image tiles and blog posts
For SEO, you have to think strategy, process and tactics. SEO touches everything and enhances the ranking and visibility of a website. Search optimization practices are:
  1. Content and social promotion
  2. Link building
  3. Tactics like quality content generating and more search presence
  4. Keyword-managed content and focuses on search KPIs and conversions
  5. Topics emanating from actual search demand
  6. Technical optimization, including meta descriptions

SEO and Social Media Practices

Optimization doesn't need any mathematical calculation. The below four simple practices make your website healthy :

1: Know the backwards and forwards business model  and focus on their main goals.

2: Optimize for search and share on social media

3: Provide search engines the most relevant and high quality websites and content that meets their search criteria.

4: Website should have tags and Meta descriptions

If you put a little bit effort on the above aspects and implement them on your website. It will surely give you a positive result.


Why Do You Need Bing And Yahoo Optimized Site?

Posted By: Arin Dey - June 26, 2014
Google has been the number 1 choice in search engine space. It has also been observed that when it comes to search engine rules modification, Google has made a lot of changes on various SEO aspects. All of us who do SEO practices, spend most of our time optimizing for Google. It's also recommended and absolutely correct considering Google owns more than two-thirds of the market. But what about the search engines other than Google? What about Bing and Yahoo that occupy the rest of the space? Why is it necessary to optimize for these search engines also?
Why Do You Need Bing And Yahoo Optimized Site?
Search Engine Optimization practices should be done for all search engines. But as per normal practice most of us do is Google Search Optimization. SEO practice for Google takes up a lot of time and effort. What do you do whether to spend time on other search engines such as Bing and Yahoo? or only Google will be enough for your site?

Heads Up For Bing & Yahoo :

Spending time to optimize your site for Bing & Yahoo will definitely give you positive result for your site performance. Doing this you are not wasting your time rather you are spending your valuable time by investing it. Google is notorious for bringing out Pandas and  others which can kill a website if it is not taken care properly. 

Consider spending time for Google, which definitely take much more time but consider spending some extra time along with Google also for optimizing Bing and Yahoo as well. Now the question is : who is actually using Bing and Yahoo? These two engines share almost 30% of the total searches between then, and that's a significant figure which can be taken care as well.

Search Preferences, Strategy, Statistics and Facts :

Developing SEO strategy and preferences for the demographics of Yahoo and Bing would definitely help you to get the market. You can figure out who is using these engines and then you can create strategies that are specific to that demographic.  A study was done by an internet marketing company WebpageFX. According to this company, a persons' educational background and political affiliations might effect their search engine preference. The study is limited to the US, but it can show how search preferences vary with location. It also reported that the Bing and Yahoo are most popular in states such as North Dakota, West Virginia, Ohio, and Arkansas within US. These are the few areas where Google is less popular than in other states. If your business is based on audience from the US, you can make use of the study which can give you some useful help. Its always good to know the people who are looking for what kinds of information on each search engine can be a great help in determining how to optimize differently for Google, Bing and Yahoo.

How These Search Engines Are Linked :

From the discussion above, we know that it's important to optimize for Yahoo and Bing. But how can a person manage all of the three search engines at a time? Its easy. Many of us have confusion that Yahoo and Bing are totally different search engines. But the fact is that Yahoo search is powered by Bing. So overall, you'll have to optimize for Google and one more search engine i.e. Bing. Google and Bing algorithms are similar in some ways. For example, if any site is having high number of quality dofollow backlinks then it will be important to Bing and Google both.

Search engines should be optimized properly and along with that it's important to focus more on your content. Hope this article helps you to understand the importance of these search engines. Suggestions and comments will be welcomed if any other information you have.


How To Leverage Google+ For SEO

Posted By: Arin Dey - January 20, 2014
There is no debate on Google+ whether it would help bloggers to maximum extent in search engine optimization. Google Authorship has an impact on rankings and has huge impact on search result pages even your follower count appear in search results. A lot of Google+ users have an obsession with fans & followers counts similar to the numbers that Facebook and Twitter have. If you want similar result on your G+ page then you have to treat followers differently.

Here are some tips which would help you leverage Google+ for SEO:

1. Back-links as followers :

Back-links are one of the most effective factor in terms of SEO. So you should be  concentrating to organically build a collective group of followers that actually want to follow you for your content, comments and shares rather than having thousands of followers who are inactive and fake. If you want to build a quality-based following, you can create a channel for content distribution that will engage discussion and come out with positive effects and obviously impacting ranking with Authorship which in turn helps SEO.

2. Participating in quality community of niche : 

For the people who are practicing SEO could look into the best communities on G+. You can find the best SEO information in various SEO communities where you can comment, plus and actively share on deserving content and this is not enough for this group because it offers you a lot once you join this community. In this community people follow each other and pages and they often follow back to build each other’s strategic follower circle. As we are discussing on SEO so we recommend this Google+ community circle. You can find a community on your niche and start participating on a regular basis. There is always an opportunity where you can create your own group or community if not already available.

3. Embedding the Google Plus (+1) voting script : 

Social sharing script buttons are the most underutilized and misused feature of many social network platforms. You can attract a lot of new followers and pluses on your company or brand page by installing the script on your home page. It will leverage your G+ profile.

4. Embedding Authorship script on your blog or website :

You should always have an active Google Authorship for a definite SEO benefit. The organic ranking will give SEO value from the Internet to a website  which in turn give SEO value to a blog or website via Authorship. If you are seriously working on SEO then you can achieve rank for some of your pages taking advantage of Authorship. In case your author data is pulled up in search results, not only you and your G+ page get personal branding with an image but it shows the follower account and helps to attract more targeted followers also.

5. Google Plus Widget: 

Its been observed that this is the most under-utilized Google plus feature so far anyway. You can embed this script a company page or personal G+ page directly in a website home page or post. Here is an example on a website page and below you can actually what it would look like embedded on a page:

There are a lot of sources of G+ tips from active G+ leaders such as Mark Traphagen. Mark has done a tremendous job by attracting his follower and experts at extracting value from G+ and creating new ways to leverage the circle.

Hope the above tips would help you leverage Google+ with providing SEO benefits to your blog or website.


7 Tips For Local SEO Success [infographic]

Posted By: Poketors - January 07, 2014
People shop local. Makes sense, doesn’t it? For businesses to get better results when their (local) potential customers search for products and services, websites and blogs need to be adjusted for local search. This infographic gives some basic tips on how to set up your website and social media presence for your local customers. Have a look on the below infographic and take what you need.

Seven Quick Tips for Success in Local SEO
Source : TechMagnate


How To Give SEO Value To Your Website With Google +1

Posted By: Poketors - January 05, 2014
Google’s engineer Matt Cuts says they do not use the +1 as a ranking factor. A study conducted by shows that there is a great opportunities with +1s for Google rankings. +1 is not a ranking factor but it has some SEO benefits. So in short, if you increase your Google+ engagement and expand your circle, you can get all the SEO benefits to your website. 
Here are some must see factors on how to give SEO value to your site.

1. Recommend on Google+ Publicly :

If a person +1s your website or a post then your website will show up to them and their circles higher in Google search results if they are logged in. Here how do you get the SEO value? At the time, people are finding information for a topic, they are using Google to search that. But in case, if they have given your site a +1 and it is showing higher because of personalized results, so here is a better chance that they may link to it if they write any article hence giving back-links to your website. We should write a blog post and after posting we should keep Google open for research purposes. It means that if your article is a good source, people are more likely to link even people are more likely to see your post and visit your site if they are logged in for some more information. This will help you to get potentially more visitors and links to your website.

2. Strategy Building with +1 :

In case you have a larger Google+ network, you can utilize that to get more +1s. The followers will not be the most important thing if they are not engaging with your content on Google+. It will not help you in either way. On the other hand, if someone +1s your Google plus post that contains a link to your page then that page receives a plus also. Therefore you can receive a +1 from your site or your Google Plus post. Some users do have the plus one tab enabled, then you also receive a dofollow link back to your website only if they are clicking +1 from your actual page.

3. Embed Pictures on Your Google Plus post :

Viewers for your post will prefer to click on +1 on a picture that is embedded than for a link that is embedded. If you upload a picture and put a link in the description, all +1s to that picture is given to the link and the page it links to. Here you will be getting +1s by building your Google plus network with your same niche and who has similar interest as your posted topics.

Google plus in more than a social media network. You can engage a lot of people on Google+ who may link to your content and you may get information and knowledge from their content as well. For shortened URLs, here is a remedy. The +1 forms the shortened URL from Google+ to your site. Hence engage more and more people to your network and indulge them with your great content to share your webpages and get more +1s which in turn will draw target audience and you can notice a huge increment of your blog viewers. 


How To Improve Your SEO Practices

Posted By: Poketors - January 02, 2014
SEO is an essential part of website owners and bloggers. We have made some good as well as some bad decisions in the last year. Lets frame all the aspects and ensure that we are not going to any mistake any more, which in turn will give positive result. Here are some tips which will help you to improve your SEO practices.

1. Use Less SEO Package : 

Over internet, thousands of companies offer SEO service stuffs and even they will offer you some free trial stuff also. Some really good standard organizations are there who offer good SEO services too. But be sure before using them as it is the best practice to get your own practices into floor and use them. 

2. Good SEO Practice :

Internet is a place where each and every website and blog content should be unique, valuable, authoritative, and share-worthy.

Google's Matt Cutts said recently that 25-30 percent of the content on the web is duplicate. You need to focus on the best link-inspiring user-generated content, expert opinion, multimedia munches and share-demanding content desserts.

3. Learn Better SEO :

With the help of websites likes namely Moz, and Google, there are various ways to improve yourself as to the recent trends and updates with best SEO practices.

Use an RSS feed of your favorite resources and spend the first 30 minutes of the day reviewing, interacting, asking questions, and learning a little more about the latest trends.

4. Well Optimization :

If you have blog or website, try implementing responsive web design, a specialized mobile site, or app based experience. Google recommends in most cases a well optimized responsive site, make less complex codes or trim excess code, optimize images, squeeze scripts, and try to reduce server loads to deliver the best mobile experience you can as most of the users nowadays prefers visiting with their gadgets.

5. Manage SEO Moves :

SEO is something that requires technical savvy and strategy to ensure engagement with search visibility goals.

You can manage technology moves by testing it frequently with an organized approach, everything from user site engagement, to site usability, to server stress tests, to guarantee an optimal onsite experience.

6. Leave Unfair Practices : 

People use the link schemes, overseas outsourced content, or short cuts for short-term gains. But by implementing long-term strategies via sustainable tactics to ensure online success. Leave all the bad practices and adopt a fresher, longer-term exposure to your site.

7. Reduce, Reuse, Recycle

It might be the best practice of all. So "reduce, reuse, and recycle" applies equally well to your website content strategy. Google Panda showed the content awareness, and recent messages in Google Webmaster Tools underscore the need to reduce or remove content that isn't user-focused, user-useful or share-worthy.

Your idea should be on the concept to create unique and aligned articles, and for different platforms, mediums, formats and audiences with keeping in mind for better user interaction.

8. Save Money Spent on SEO 

A lot of people look to the New Year as a time to be economical, so think twice before you spend money on SEO. The goal for SEO professionals isn't to save money. Initially it draws less money in the bank, investing in data-informed areas of opportunity will almost definitely pay off in the long term statistics.

9. IT Conferences :

Try to attend as much as conferences you can. You can book in advance conference ticket deals, you'll find the value of taking a learning trip gives you the tips, knowledge, and tools to help both your site or your clients sites succeed effectively.

10. Support Others for SEO :

Now you have a unique perspective and valuable insights for SEO practices. But the people who start it experiencing, it's important to realize that your experience has value to the industry and for their websites as a whole.

Its a good practice in giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your wing to share the knowledge that you have till date.

Hope the above tips will help you in improving for betterment on your websites and blogs. Share your valuable comments.


How To Optimize Website With SEO Tools

Posted By: Poketors - December 23, 2013
All the available SEO tools are not up to the mark, hence you have to understand the requirement for your business before using any tool. Until and unless you are doing proper optimization you are loosing the ranking on SERPs and therefore you are missing a huge number of traffic to your website.

In this situation some software solution or tricks might help you to rank better in SERPs. Here’s a list of ways they can assure your site has all the SEO essentials covered. Not all of the mentioned points are essential but whatever you do correctly in the world of SEO leads to a higher ranking.

1. Meta Data : It will crawl through every page and ensure your meta data is complete. It basically includes meta description tags and meta keyword tags; if you have duplicate data, tags that are too long or short, or just plain missing tags, these tools will alert you.

2. 404 Errors : If the page is not found in your site it appears. Crawl your site regularly to make sure it never shows such error which is not good customer experience.

3. Duplicate Content : Now it comes under a strict online policy that search engines don’t like duplicates. So be aware of the thing that never ever copy anything and always post own and original content.
Redirects – If required, please configure 301 and 302 redirects to make sure they are functioning properly.

4. Rel Canonical : A very common problem with many URLs; rel canonical issues send search engines to the wrong page on your site.

5 .URL Naming Issues : In case your site has a lot of pages, it’s difficult to keep up with the naming structure. The software can ensure you don’t have more underscores, upper case letters, dynamic URLs, and related mistakes.

6. Links : You can click on every external and internal link but that would be tedious job, instead of that let the software guide you to the errors.

7. Page Title Tags and Headings : Title tags and headings need to be contained proper keyword and descriptive. If they’re not, your software will alert you.

8. Page Indexing : Always make sure that the search engine’s robots have zero issues crawling your site. The software will will help you to do the same more effectively.

9. Loading Times : It is one of the most important thing while experiencing SEO aspects on your website. Load time of your page would matter drawing visitors for your webpage.

10. Buried Content : All the search engines will not venture several levels deep inside your website commonly. If you have content that is too buried, the software will warn you so you can move it to a more top-level position.

11. Follow and No-Follow Tags : You should know which of your links have follow or no-follow tags. Software may help you understand the same.

12. Image Issues : In case you have pictures on your site that are damaged, missing, corrupt, or sans alt text, the software reports will show the errors and corrective solutions.

Free SEO Optimization Software Available :

The provided list above is good but as it is manual route it will be overly time-consuming, but also not really feasible to make sure an error-less site. So in this case, you can rely on some of the mostly used softwares mentioned below :

1. Axandra : Axandra offers fabulous and totally free tools, including a broken link checker, keyword density checker, whois and IP lookup, and a full scale HTTP code check tool. Their featured SEOProfiler is compatible on just about any platform, and performs every function you need to improve your rankings in SERPs.

2. WebCEO : With online and desktop options that include a free trial version of WebCEO, you can test the system to ensure it does all you need it to without spending a dime. WebCEO covers all the tasks above, and will also help you identify keywords, ascertain your competitor’s strategies, and even share content across your social media networks.

3. ScreamingFrog : The ScreamingFrog SEO Spider Tool is a free application. It will spider all your website links and content and suggest SEO optimizations. It is especially useful if you manage a large-scale site with dozens of links to track.

4. mobiReady : Till now we are discussing usage on desktop or laptop or non-mobile devices. But what about optimizing mobile devices. mobiReady analyzes your site to ensure it has dotMobi compliance and optimal small-screen performance across the board, including SEO. If you have major mobile issues, mobiReady will help you understand where you need to focus and it will provide the corrective actions.

Hope the simple SEO software solutions will help you as these are currently in the market. Share you comment on how do you find SEO tools can help your website rank better.

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